Photo Impotence: Digital Photo File-Size Matters
Posted by Michael Merrick Crooks at 1/27/2012 2:56 AM 
Categories: Republican Campaign Nuts & Bolts
Tags: Republican Campaign Republican Campaign Photos Republican Campaign Pics Digital Photo size GOP Photo
Categories: Republican Campaign Nuts & Bolts
Tags: Republican Campaign Republican Campaign Photos Republican Campaign Pics Digital Photo size GOP Photo
During the Republican campaign season clients often send digital photos to be used in crafting their Republican campaign brochure or other piece of collateral that must be printed. The problem is, they send a photo that's only say, 24kb. To illustrate why that's not big enough, imagine a drop of paint. The bigger the area you spread that drop out, the thinner it gets. Spread it out enough and your density is simply too thin. By the same token, a photo is made up of dots. The more you spread those dots out ie: the more space between each dot, the less dense the photo.
To help combat "Photo Impotence", we created the chart below to help Republican campaigns better understand the size a photo file needs to be to be able to print at a specific size. This is a guide ... digital printing and offset printing vary as to what size will work. And yes, while a 24kb photo may not work on your print project, it may very well look excellent on your Republican web page or Republican email newsletter.
If you need help with photos, art files, brochures or promotional items for your Republican campaign, just let me know.
Warm Regards,
Michael, Goplogo.com
So for example, for the smallest size, if I want to scan a picture with my scanner, should I set it to 600 px before I hit the scan button?
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Yes, for the smallest photo you can set your scanner to 600 dpi (dots per inch) or PPI (pixils per inch) if you want to use the photo for an offset or digital print job. If you only want to use the photo on the web or in an email you can get away with 150 dpi/ppi.
While file size is not the absolute measurement .. it will give you good guide for how big the raw scan should be to use it at the size you want.
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