The Problem: Your Republican logo prints fine on letterhead and the like, but doesn’t look good when screen printed on a shirt.

While the logo may look great when printed with an offset press (letterhead, envelopes, business cards) the artwork may not be suitable for screen printing for such items as t-shirts and lawn signs. The reason is that screen printing ink is a bit thicker than offset ink.  Couple that with the fact that you are pressing the ink through a screen, fine lines and tight registration may be difficult. That means that areas inside letters such as “O”, “P”, “B”, and “R” can plug or fill in as can areas between graphic elements.

The Solution:  Rework your logo to put more space between fine lines and graphic elements and enlarge the letters a bit to avoid plugging.

If you have a simple logo ie: one color with all bold letters and no fine lines, you may be fine. However, if your logo is fairly complex, you may wish to have an offset version and a screen printing version of your logo. Embroidery is another problem if your logo has graduated screens in it, in which case you’ll need yet another version of your artwork .

If your logo is multiple colors, it’s a good idea to have a black & white version in cases where only a one color imprint is available on a promotional item.

While this may seem complicated – it’s not. And getting the versions of the artwork you need is affordable. For a free evaluation, simply email your .eps or .jpg to me at hello@goplogo.com.

Warm Regards,

Michael Crooks

Republican Campaign Support Services

517-589-0008

hello@goplogo.com