I believe Rick Snyder just proved what I've been saying all along: Apply sound marketing principles to political campaigns and you'll be more effective. I've never understood why those who run political campaigns seem to believe that "marketable differences" and "unique selling propositions" don't apply to campaigns.

Cox, Hoekstra, Bouchard and George ran typical "political;" ads and typical political campaigns. Nothing wrong with that, in and of itself. But what happened was, Rick Snyder zigged when everyone else was zagging.

Snyder positioned himself as thee person with REAL business experience. Everyone else in the race could only trot out their political experience. Guess what? The general public doesn't care about politics right now. They care about not losing their home. About feeding their family. About not having to worry about tomorrow. And right now, the public isn't all that enamored with politicians.

Here's the real difference. Cox, Hoekstra, Bouchard and George all talked about what they'd do to solve our problems based mainly on their political careers.

Snyder told us what he'll do based on his business career.

Who do you want to draw your blood during a physical? Someone who can talk a good game but has never drawn blood? Or someone who talks a good game and HAS ACTUALLY DONE IT BEFORE?

My hope is that Snyder wins in November and that we'll finally have a leader who will make the the right decisions —  not the right political decisions.

Hopefully Michigan Republicans will look at this race from a MARKETING standpoint and not a political one — and learn something

For smart, common-sense Republican campaign marketing tips, tactics and strategies, visit GopLogo.com

Michael Crooks
hello@GopLogo.com