This guy pulls into my driveway, gets out and approaches me. The first thing out of his mouth is, "I'm not selling anything. My name is Joe Blow and I'm running for State Representative."

OK, hold the phone, Joe. Yes, you are selling something. You're selling yourself. That's the first thing a candidate must wrap their head around. They are selling themselves.

Next, he hands me his palm card as he says, "Here's my palm card with some of my information. Do you have any questions?"

Do I have any questions? You just walked into my life. I don't know you from Adam and in the nanosecond I've had your palm card in my hand, I apologize that I haven't had the time to read it!

I stammer out a "no." And then he says, "I hope I can count on your vote in the August Primary. Have a nice day."

I take his card and put it on my tool box and go back about my business. What he should have done is one or more of the following:

1) Told me in 25 words or less why he's running.
2) Told me why he's more uniquely qualified than anyone else for the position.
3) Told me the benefit to me for voting for him.
4) Highlight three issues and in 25 words or less tell me how or what he plans to do about it.

The sooner candidates begin realizing that they are no different from any other product being sold in the county the better off they will be.  Candidates need to focus on features and benefits when attempting to get someone to "buy" them.  Don't just ask me to vote for you. Tell me WHY I should vote for you.

I look forward to your comments.

Email me at hello@goplogo.com.
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