Marketing The Republican Brand Like the Product That It Is.
When it comes to Republican marketing, we can take a lesson from the auto industry.
Lets use Ford as an example. It's the job of Ford Motor Company to market the Ford brand and position it in the mind of the consumer as a better choice than the competition. It's the job of the local dealer, say City Ford, to market City Ford and position City Ford in the mind of the consumer as a better choice than the other Ford dealerships while reinforcing the Corporate message.
It's marketing that starts at the top and works it's way down.
As Republicans, we haven't been doing that.
I believe the National Republican Committee should market Republicanism and position Republican in the mind of the consumer as a better choice than Democrat or Libertarian. Lets start with clearly defining what Republican s stand for. The NRC would also provide the State Republican Committees with marketing tools to help state parties market and position brand Republican to fit the state niche.
It would then be the job of the local county parties to seek out, train and offer up the best candidates. Working together, the local candidates and the local parties would continue to reinforce in the publics mind the brand message and why the local Republican candidate is better than the competition.
Once this type of system begins to take place, we can then begin to see some brand building taking place and begin to capture a position in the public's mind.
Until that happens ... we'll continue to loose market share.
Just like all large corporations have lobbyists to handle the "politics" of the business, So must the Republican Party engage in politics ... but not at the expense of marketing the message.
And just like the Bush administration told Detroit, no bailout money until you guys come up with a plan .... I don't see Republican fund raising efforts being exceptionally successful until there's a solid plan in place to develop and market the message.
We need to focus on:
1) Unique Selling Propositions
2) Marketable Differences
3) Feature/Benefit
And for you future political types still in college, maybe focus a little less on the Political Science and a bit more on the Marketing and Advertising classes.
For more Republican Campaign Marketing Tips and Strategies, visit www.GopLogo.com
Warm Regards,
Michael Crooks
e: hello@goplogo.com
Lets use Ford as an example. It's the job of Ford Motor Company to market the Ford brand and position it in the mind of the consumer as a better choice than the competition. It's the job of the local dealer, say City Ford, to market City Ford and position City Ford in the mind of the consumer as a better choice than the other Ford dealerships while reinforcing the Corporate message.
It's marketing that starts at the top and works it's way down.
As Republicans, we haven't been doing that.
I believe the National Republican Committee should market Republicanism and position Republican in the mind of the consumer as a better choice than Democrat or Libertarian. Lets start with clearly defining what Republican s stand for. The NRC would also provide the State Republican Committees with marketing tools to help state parties market and position brand Republican to fit the state niche.
It would then be the job of the local county parties to seek out, train and offer up the best candidates. Working together, the local candidates and the local parties would continue to reinforce in the publics mind the brand message and why the local Republican candidate is better than the competition.
Once this type of system begins to take place, we can then begin to see some brand building taking place and begin to capture a position in the public's mind.
Until that happens ... we'll continue to loose market share.
Just like all large corporations have lobbyists to handle the "politics" of the business, So must the Republican Party engage in politics ... but not at the expense of marketing the message.
And just like the Bush administration told Detroit, no bailout money until you guys come up with a plan .... I don't see Republican fund raising efforts being exceptionally successful until there's a solid plan in place to develop and market the message.
We need to focus on:
1) Unique Selling Propositions
2) Marketable Differences
3) Feature/Benefit
And for you future political types still in college, maybe focus a little less on the Political Science and a bit more on the Marketing and Advertising classes.
For more Republican Campaign Marketing Tips and Strategies, visit www.GopLogo.com
Warm Regards,
Michael Crooks
e: hello@goplogo.com
hey Michael, you have a great posting sense. just keep it up.
Reply to this
A pleasure to come to your site. Thnks very much!
Reply to this
I think most of the people are using the internet now a days so that i don't think so that internet is about to die, there can be only one possibility that if the alternative of the internet is coming then.
Reply to this
Great info.I like all your post.I will keep visiting this blog very often.It is good to see you verbalise from the heart and your clarity on this important subject can be easily observed. We owns a website called “24x7-LiveSupport.Com” which is a great place for Live Chat Support Services.
Reply to this
Thanks for share with us..........
Reply to this
I don’t fully agree with the authors’ views. Republicanism is something that cannot be marketed so easily. It is for the people to decide which side they are in. Moreover now the American citizens are more bothered about money. There are thousands of people who have lost their jobs due to the current financial crisis. I think instead of marketing republicanism we should try to give them food at least once a day and by doing so we will be able to market love and kindness.
Reply to this