How interesting to read the memo from Saul Anuzis that " ... we need to return to our core issues." Duh!

Months and months ago I wrote that Republicans basically had failed on the issues of less government, less taxes and a focus on personal responsibility.

How bad are thingsfor Republicans ? It can can be summed up by asking most people on the street one question:

"What do the Republicans stand for"

The blank stare you'll get speaks volumes for the failure of the Republican Party to effectively brand itself, create a cohesive, beneficial message then deliver it to the public.

Brand Republican is in the toilet. So you're darn right, Saul. We need to not only return to our core values, we need to find a way to deliver on those core values and then clearly communicate that to the voters without all the spin doctoring and rose colored glasses B.S. you've been spouting for the last year.

You can start by providing the proper support and education to the local Republican parties so that they can properly recruit and train upcoming candidates in campaign marketing  and protocol.  We've got way too many candidates running around who don't know the first thing about running a campaign. The local parties are no help because quite frankly, they really don't know what to do. Voter Vaults and all are useless if you don't have qualified candidates who can take a cohesive message to the voter.

The State Party needs to show some leadership and decide that if we are going to win elections, we must first have a marketable difference.  Then we must have an effective distribution channel (ie: qualified candidates). Then those candidates must be schooled in how to run an effective campaign.

When the political hacks start to understand that the Republican message and a political candidate are really no different than any other product that is sold to consumers, then they might begin to understand the power of marketing.

But to do that, you first have to have a message. So let's start with the basics. Answer the following question:

"What do the Republicans stand for?"

Define that simply, concisely and clearly and we will have the beginning of something that we can market going forward.

There is a growing group who call themselves Conservatives ... but do not consider themselves Republicans.

The law of marketing dictates that there can only be two dominate Brands in any market segment.  In political marketing, Democrat is one dominate brand. Over the next 2 to three years either Libertarians, Conservatives or Republicans will rise to be the dominate challenger of the Democrats. As it stands now, it's not going to be the Republicans. Unless,

we CAN return to our core values, define them and effectively communicate that message to the voters. Then, elect some Republicans who can actually make good on the promises.
 
Let me know what YOU think at hello@GopLogo.com or post a comment right here. All I'll delete are swear words.

Warm Regards,
Michael