I recently told a Republican County Commissioner that I'd never been asked to join the local county Republican party. He said he'd take care of it.

Soon, I received an envelope from said county party. Inside was a "Dear Friend" letter. At that point I realized, 3 months earlier, I’d received the same “Dear Friend” letter and threw it away.  I did the same to this “Dear Friend” letter.

My point is, the impact and the effectiveness of the most recent mailing would have much greater had the person who sent it jotted a short note such as;

"Michael, Jerry told me you were interested in joining. Glad to have you among our ranks. Look forward to your membership. Sincerely, Frank."

First of all, friends don't send friends "Dear Friend" letters. A “Dear Friend” letter is only slightly better than, "Dear (Your Name Here)". Do you get all warm and fuzzy about a Dear Friend letter?

Second of all, A "Dear Friend" letter isn't being personally asked. There's nothing personal about it and many people like me, aren't thrilled to spend their money to be treated like a number.

Each Republican county party needs to assess if their "outreach programs" are truly impersonal and uncaring ... then change them.

Your Republican county party needs to write down all the reasons (manpower, money, office space etc...) why you can't do a better job of marketing and building your local party. Why you can't send out effective mailings that include personalized membership pleas.

At that point, you will have a nice list of what you must overcome, fix or change in order to be more effective marketers of your Republican party.

Sure, personalized Republican marketing outreach efforts cost a little more in time and money. But personalized efforts are also more effective.

Remember: "Together, We Can BEAT Dem!

Warm Regards,
Michael Crooks
hello@GopLogo.com

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