Reaching Republican Voters: Go Where The Voters Are.
I read recently in The Week magazine that 44% of people surveyed couldn't name one Republican presidential candidate. That means if 44% of those surveyed can't name a Republican candidate, that also probably means that that same 44% has absolutely no idea what the Republican Party is all about.
#1) Define your Republican Campaign Message so that it's meaningful to your target audience.
#2) Deliver that message where the target audience is. Apparently. 44% of those surveyed aren't watching the news or reading a newspaper. Big mobile billboards around indoor and outdoor soccer venues, baseball diamonds, football fields, parks and recreational areas is something to consider.
Remember, people don't buy a drill because they want a drill. What they want is a hole. Likewise, many voters don't care about politics. What they care about is being safe, having a job and being able to provide for themselves and their families.
Talk to them from those points of view and you'll have a better chance at getting their attention. Get out there in the field and find out what's on their mind.
Warm Regards,
Michael Merrick Crooks
hello@goplogo.com
Visit www.GopLogo.com and sign up for the free GopLogo Campaign Marketing Newsletter, published twice a month. It's full of campaign marketing tips you just won't find anywhere else. Also, be sure and view our fine selection of Gop Logo Republican gift ideas including Republican Merry Christmas Gift Wrap.
#1) Define your Republican Campaign Message so that it's meaningful to your target audience.
#2) Deliver that message where the target audience is. Apparently. 44% of those surveyed aren't watching the news or reading a newspaper. Big mobile billboards around indoor and outdoor soccer venues, baseball diamonds, football fields, parks and recreational areas is something to consider.
Remember, people don't buy a drill because they want a drill. What they want is a hole. Likewise, many voters don't care about politics. What they care about is being safe, having a job and being able to provide for themselves and their families.
Talk to them from those points of view and you'll have a better chance at getting their attention. Get out there in the field and find out what's on their mind.
Warm Regards,
Michael Merrick Crooks
hello@goplogo.com
Visit www.GopLogo.com and sign up for the free GopLogo Campaign Marketing Newsletter, published twice a month. It's full of campaign marketing tips you just won't find anywhere else. Also, be sure and view our fine selection of Gop Logo Republican gift ideas including Republican Merry Christmas Gift Wrap.
Best Rx for Michigan Economy is Romney! Romney knows how to create and hold jobs. Without a strong economy nothing else works.
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Thanks for your comment in support of Mr. Romney. And thanks for visiting my blog. Remember, you can sign up for GopLogo Campaign Marketing Newsletter at www.GopLogo.com.
Warm Regards,
Michael Crooks
hello@goplogo.com
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One thing to remember is that many (you say 44%) people do not pay attention to the news or politics in general. They are mainly interested in how a candidate will affect their pocket book or wallet. If we can assure people that we can help them out of debt or to not fall into it then we should have a good foundation to start from.
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