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Photo Impotence: Digital Photo File-Size Matters
During the Republican campaign season clients often send digital photos to be used in crafting their Republican campaign brochure or other piece of collateral that must be printed. The problem is, they send a photo that's only say, 24kb. To illustrate why that's not big enough, imagine a drop of paint. The bigger the area you spread that drop out, the thinner it gets. Spread it out enough and your density is simply too thin. By the same token, a photo is made up of dots. The more you spread those dots out ie: the more space between each dot, the less dense the photo.
To help combat "Photo Impotence", we created the chart below to help Republican campaigns better understand the size a photo file needs to be to be able to print at a specific size. This is a guide ... digital printing and offset printing vary as to what size will work. And yes, while a 24kb photo may not work on your print project, it may very well look excellent on your Republican web page or Republican email newsletter.
If you need help with photos, art files, brochures or promotional items for your Republican campaign, just let me know.
Warm Regards,
Michael, Goplogo.com
Republican Campaign Logos: Why You May Need Multiple Versions
The Problem: Your Republican logo prints fine on letterhead and the like, but doesn’t look good when screen printed on a shirt.
While the logo may look great when printed with an offset press (letterhead, envelopes, business cards) the artwork may not be suitable for screen printing for such items as t-shirts and lawn signs. The reason is that screen printing ink is a bit thicker than offset ink. Couple that with the fact that you are pressing the ink through a screen, fine lines and tight registration may be difficult. That means that areas inside letters such as “O”, “P”, “B”, and “R” can plug or fill in as can areas between graphic elements.
The Solution: Rework your logo to put more space between fine lines and graphic elements and enlarge the letters a bit to avoid plugging.
If you have a simple logo ie: one color with all bold letters and no fine lines, you may be fine. However, if your logo is fairly complex, you may wish to have an offset version and a screen printing version of your logo. Embroidery is another problem if your logo has graduated screens in it, in which case you’ll need yet another version of your artwork .
If your logo is multiple colors, it’s a good idea to have a black & white version in cases where only a one color imprint is available on a promotional item.
While this may seem complicated – it’s not. And getting the versions of the artwork you need is affordable. For a free evaluation, simply email your .eps or .jpg to me at hello@goplogo.com.
Warm Regards,
Michael Crooks
Republican Campaign Support Services
517-589-0008
hello@goplogo.com
Campaign Artwork: Avoiding Headaches
Campaign logo artwork is a major problem every campaign cycle — yet it's easy and affordable to solve. In a nutshell, your artwork file with .jpg at the end is useful on your website and in email. But, if you want me to imprint it on lawn signs, lapel stickers, pens, mugs or anything else — a .jpg is not in the proper format. In most cases, it will turn out to be anything BUT crisp and clean.
Locate your logo and see if you have a version that ends in .eps. If not, then you need one. In most cases, we can convert your .jpg into useable artwork that any vendor can use for around $50.
We offer a FREE lifetime replacement guarantee. If you lose it, we'll email it where ever you want for free.
For more info call me at 517-589-0008 or email hello@goplogo.com. If you'd like a free PDF copy of the flyer below, just email me with : "Artwork Guide " in the subject line.
Warm Regards,
Michael Crooks
www.GopLogo.com
Republican Campaign Banners: Part 3
Engineering For A Parade: Pole Pockets
We engineer Republican parade banners with horizontal "pole pockets" across the top and bottom. In the top pole pocket, insert a 1" diameter pipe roughly two feet longer than the banner's width. The 12" sticking out each side makes a comfortable carrying handle. We recommend PVC pipe as it's lightweight, splinter-free and inexpensive — yet strong enough to offer the support you want.
The reason for the bottom horizontal pocket? To prevent the wind from blowing the banner either forward or back rendering it unreadable. A length of PCV pipe, measuring the width of the banner, with a couple end caps works great. You fill the pipe with sand, cap the ends and insert it into the bottom pole pocket giving it enough weight to remain stationary even if the wind blows.
To learn more about why we should be engineering your Republican campaign banner visit GopLogo.com.
Warm Regards,
Michael Crooks
hello@GopLogo.com
Republican Campaign Banners: Part 2
Republican Campaign Banners: Part 1
Banner Height:
Like most things in life, there are a few things to consider when ordering a Republican campaign banner. For starters, if the banner will be carried in a parade, how tall the carriers are in relationship to the height of the banner must be considered. Don't order a banner that's 4 feet high if you're going to have children that are only 3 feet tall carry it.
By and large, when you consider what height is comfortable to carry a banner, I believe you'll agree that, even for adult, a banner that is 3 feet high is sufficient.
With proper thought, you'll spend less in the long run on a well thought out, properly engineered banner. Read more of what I know about banners at GOPLogo.com.
Warm Regards,
Michael Crooks
hello@GopLogo.com
Connecting With People On The Republican Campaign Trail
These items remain with the recipient LONG after a lapel sticker because they have perceived value that gets more of them into the home, looked at and acted upon, ie; they check out your web site. Of course, the whole thing is a bust unless you give people a reason to be at your website.
Break it down by specific towns and cities and talk about the issues that concern the people in those specific areas. This is a good use of staff and volunteers early on. Tell them to get out there and rub elbows with the folk and find out the local concerns and issues. While jobs and the economy may be foremost in people's minds district-wide, each community within that district will have other issues. Find out what they are and address them on your website.
This will go a long way to connecting with each community.
Learn more Republican campaign tips at GopLogo.com
Warm Regards,
Michael Crooks
hello@GopLogo.com
Republican Campaign Balloons: Good Idea?
Custom-imprinted Republican campaign balloons are nice for Republican meet and greets, rallys, parades and fundraisers … especially if TV will be present. Balloons are inexpensive. However, helium is not. And lugging tanks to a fair or festival site, blowing up and tying balloons is a hassle. Unless you're expecting TV cameras … consider more hassle-free hand outs such as StickNetics (StickNetics.com) imprinted with useful contact info.
Remember, the goal is not to see how much "stuff" you can give away. The goal is to get as much of your stuff into the hands of those who genuinely want to know more about your Republican campaign.
To that end, giving someone with a genuine interest in your Republican candidacy an item with your website on it is great - as long as you have meaningful, benefit-oriented content on Republican your website.
Learn more at GopLogo.com
PS: The shirt pictured is available Exclusively from GopLogo.com. (Ruger .223 not included.)
Warm Regards,
Michael Crooks
hello@goplogo.com
The Best Use of Republican Campaign Promo Items & Swag
A volunteer who has donated 40 hours of their time to your Republican campaign and is expecting nothing, will be pleased and excited with a high perceived value, low-cost gift such as a mug, pen, bandanna, t-shirt, water bottle, clipboard, campaign hat, visor or lapel pin.The beauty of rewarding these good Republicans with the type of promotional items I've mentioned is two-fold.
1) Most of the promotional items are useful in the execution of their duties whether it's walking a parade route, manning a trade show or fair booth or going door-to-door.
2) Your Republican campaign volunteers and staff will use these items where other people will see your name/logo thus help promoting your Republican campaign.
The only other people who really need anything with your Republican campaign logo on it are donors who would appreciate a nice little gift for their donation.
Beyond that, the fact of the matter is, hardly ANYONE will vote for you simply because you gave them a campaign promotional item. So save your investment for those who really matter: campaign staff, volunteers and donors.
For more insightful Republican campaign marketing articles and promotional tips visit GopLogo.com.
Warm Regards,
Michael Crooks
hello@goplogo.com
Difference Between Republican Campaign Disclaimer & Identification Statement
There is some confusion about the difference between an "Identification Statement" and a "Disclaimer" — even among seasoned Republican campaigners. Most often, Republican campaigners mistakenly use the word "Disclaimer" when they really mean "Identification Statement".
Here's the difference:
Identification Statement: "Paid For By …"
The identification statement tells people who paid for the advertising material ie: "Paid for by Joe Blow Candidate Committee (address) (treasurer if applicable)."
Disclaimer: "Not Authorized by…" A disclaimer comes after an identification statement, when the material relates to a candidate and is an independent expenditure. If the expenditure is authorized by the candidate committee in writing, then the disclaimer, "Authorized By ... etc .." is used. If the authorization is not in writing or it simply is not authorized then, "Not Authorized By Any Candidate" is used. Typically an independent pro-candidate mailer or advertisement is authorized. An independent attack ad is usually "not authorized ...." wink, wink.
To read more Republican Campaign tips visit our GopLogo marketing tips page.
Be sure and visit our Facebook page and "like" us.
Warm Regards,
Michael Crooks
GopLogo.com
hello@goplogo.com