During the Republican campaign season clients often send digital photos to be used in crafting their Republican campaign brochure or other piece of collateral that must be printed. The problem is, they send a photo that's only say,  24kb.  

To illustrate why that's not big enough, imagine a drop of paint. The bigger the area you spread that drop out, the thinner it gets. Spread it out enough and your density is simply too thin. By the same token, a photo is made up of dots. The more you spread those dots out ie: the more space between each dot, the less dense the photo.

To help combat "Photo Impotence",  we created the chart below to help Republican campaigns better understand the size a photo file needs to be to be able to print at a specific size. This is a guide ... digital printing and offset printing vary as to what size will work. And yes, while a 24kb photo may not work on your print project, it may very well look excellent on your Republican web page or Republican email newsletter.

If you need help with photos, art files, brochures or promotional items for your Republican campaign, just let me know.

Warm Regards,
Michael, Goplogo.com

The Problem: Your Republican logo prints fine on letterhead and the like, but doesn’t look good when screen printed on a shirt.

While the logo may look great when printed with an offset press (letterhead, envelopes, business cards) the artwork may not be suitable for screen printing for such items as t-shirts and lawn signs. The reason is that screen printing ink is a bit thicker than offset ink.  Couple that with the fact that you are pressing the ink through a screen, fine lines and tight registration may be difficult. That means that areas inside letters such as “O”, “P”, “B”, and “R” can plug or fill in as can areas between graphic elements.

The Solution:  Rework your logo to put more space between fine lines and graphic elements and enlarge the letters a bit to avoid plugging.

If you have a simple logo ie: one color with all bold letters and no fine lines, you may be fine. However, if your logo is fairly complex, you may wish to have an offset version and a screen printing version of your logo. Embroidery is another problem if your logo has graduated screens in it, in which case you’ll need yet another version of your artwork .

If your logo is multiple colors, it’s a good idea to have a black & white version in cases where only a one color imprint is available on a promotional item.

While this may seem complicated – it’s not. And getting the versions of the artwork you need is affordable. For a free evaluation, simply email your .eps or .jpg to me at hello@goplogo.com.

Warm Regards,

Michael Crooks

Republican Campaign Support Services

517-589-0008

hello@goplogo.com

Campaign logo artwork is a major problem every campaign cycle — yet it's easy and affordable  to solve.

In a nutshell, your artwork file with .jpg at the end is useful on your website and in email. But, if you want me to imprint it on lawn signs, lapel stickers, pens, mugs or anything else — a .jpg is not in the proper format. In most cases, it will turn out to be anything BUT crisp and clean.

 Locate your logo and see if you have a version that ends in .eps. If not, then you need one. In most cases, we can convert your .jpg into useable artwork that any vendor can use for around $50.
We offer a FREE lifetime replacement guarantee. If you lose it, we'll email it where ever you want for free.
Below, I  show examples of and explain the difference between a .jpg and a good vector art file. In my next blog, I'll discuss why you may need different versions of your logo to facilitate different methods of imprinting

For more info call me at 517-589-0008 or email  hello@goplogo.com. If you'd like a free PDF copy of the flyer below, just email me with : "Artwork Guide " in the subject line.

Warm Regards,
Michael Crooks
www.GopLogo.com

Engineering For A Parade: Pole Pockets

We engineer Republican parade banners with horizontal "pole pockets" across the top and bottom. In the top pole pocket, insert a 1" diameter pipe roughly two feet longer than the banner's width. The 12" sticking out each side makes a comfortable carrying handle. We recommend PVC pipe as it's lightweight, splinter-free and inexpensive — yet strong enough to offer the support you want.

The reason for the bottom horizontal pocket? To prevent the wind from blowing the banner either forward or back rendering it unreadable. A length of PCV pipe, measuring the width of the banner, with a couple end caps works great. You fill the pipe with sand, cap the ends and insert it into the bottom pole pocket giving it enough weight to remain stationary even if the wind blows.

To learn more about why we should be engineering your Republican campaign banner visit GopLogo.com.

Warm Regards,
Michael Crooks
hello@GopLogo.com

Does your Republican campaign banner need an overlaminate to protect it from the sun's UV Rays? Not if we produce it. Read why.<< MORE >>

Banner Height:

Like most things in life, there are a few things to consider when ordering a Republican campaign banner. For starters, if the banner will be carried in a parade, how tall the carriers are in relationship to the height of the banner must be considered. Don't order a banner that's 4 feet high if you're going to have children that are only 3 feet tall carry it.

By and large, when you consider what height is comfortable to carry a banner, I believe you'll agree that, even for adult, a banner that is 3 feet high is sufficient.

With proper thought, you'll spend less in the long run on a well thought out, properly engineered banner. Read more of what I know about banners at GOPLogo.com.

Warm Regards,

Michael Crooks
hello@GopLogo.com

CAMPAIGN TIP:  Republican candidates,  cost effectively get your web address into voters' hands at parades, festivals & sporting events with a pen, pencil, emery board or a refrigerator magnet — with your website on it.

These items remain with the recipient LONG after a lapel sticker because they have perceived value that gets more of them into the home, looked at and acted upon, ie; they check out your web site. Of course, the whole thing is a bust unless you give people a reason to be at your website.

Custom-imprinted Republican campaign balloons are nice for Republican  meet and greets, rallys, parades and fundraisers … especially if TV will be present. Balloons are inexpensive. However, helium is not. And lugging tanks to a fair or festival site, blowing up and tying balloons is a hassle.

Unless you're expecting TV cameras … consider more hassle-free hand outs such as StickNetics (StickNetics.com) imprinted with useful contact info.

Remember, the goal is not to see how much "stuff" you can give away. The goal is to get as much of your stuff into the hands of those who genuinely want to know more about your Republican campaign.

To that end, giving someone with a genuine interest in your Republican candidacy an item with your website on it is great - as long as you have meaningful, benefit-oriented content on Republican your website.

Learn more at GopLogo.com

PS: The shirt pictured is available Exclusively from GopLogo.com. (Ruger .223 not included.)

Warm Regards,
Michael Crooks
hello@goplogo.com

A volunteer who has donated 40 hours of their time to your Republican campaign and is expecting nothing, will be pleased and excited with a high perceived value, low-cost gift such as a mug, pen, bandanna, t-shirt, water bottle, clipboard, campaign hat, visor or lapel pin.

The beauty of rewarding these good Republicans with the type of promotional items I've mentioned is two-fold.

1) Most of the promotional items are useful in the execution of their duties whether it's walking a parade route, manning a trade show or fair booth or going door-to-door.

2) Your Republican campaign volunteers and staff will use these items where other people will see your name/logo thus help promoting your Republican campaign.

The only other people who really need anything with your Republican campaign logo on it are donors who would appreciate a nice little gift for their donation.

Beyond that, the fact of the matter is, hardly ANYONE will vote for you simply because you gave them a campaign promotional item.  So save your investment for those who really matter: campaign staff, volunteers and donors.

For  more insightful Republican campaign marketing articles and promotional tips visit GopLogo.com.

Warm Regards,
Michael Crooks
hello@goplogo.com

There is some confusion about the difference between an "Identification Statement" and a "Disclaimer" — even among seasoned Republican campaigners. Most often, Republican campaigners mistakenly use the word "Disclaimer" when they really mean "Identification Statement".

Here's the difference:

Identification Statement: "Paid For By …"
The identification statement tells people who paid for the advertising material ie: "Paid for by Joe Blow Candidate Committee (address) (treasurer if applicable)."

Disclaimer: "Not Authorized by…" A disclaimer comes after an identification statement, when the material relates to a candidate and is an independent expenditure. If the expenditure is authorized by the candidate committee in writing, then the disclaimer, "Authorized By ... etc .." is used. If the authorization is not in writing or it simply is not authorized then, "Not Authorized By Any Candidate" is used. Typically an independent pro-candidate mailer or advertisement is authorized. An independent attack ad is usually "not authorized ...." wink, wink.

To read more Republican Campaign tips visit our GopLogo marketing tips page.

Be sure and visit our Facebook page and "like" us.

Warm Regards,

Michael Crooks
GopLogo.com
hello@goplogo.com

 

With our vote, we asked Rick Snyder to solve your problems. Now he's presented a plan to solve our problems. Now, everyone is yelling, "Solve our problems as long as I don't have to feel any pain." The problem is, if no one feels pain ... we will ALL feel pain.

What's even more troubling, is that Republican Representative and Senators, who we elected to "do the right thing" are now backing off. Why? They are more interested in re-election than they are doing the right thing.

During the campaign cycle, many of those running made bold proclamations about helping to fix what's wrong with Michigan. But ya know what is REALLY wrong with Michigan?  Everyone likes the idea of an economic Utopia, but few are actually committed to doing what must be done to achieve it.

So if you are making decisions based on how it will affect your re-election possibilities ... shame on you. You don't deserve the faith and trust we bestowed on you. Because Michigan can't wait until your "next-term" for you to do your job.

Ladies and gentlemen of the Michigan Legislature, you have a responsibility to everyone who voted for you (the majority) to make the tough decisions NOW!  And that means making decisions that will best serve the State of Michigan — not your re-election.

Michael Crooks
GopLogo.com
hello@goplogo.com

"We've got one chance," said the Rick Snyder ads. Truer words were never spoken. Elected officials now have one chance to get it right.  They will do the right thing or they will be one-timers.

By next election time we need to see real results. Not that candy coated, spin doctoring kind of results. None of that, "If you take inflation into consideration the net gain is actually ..."  No. We don't want to take ANYTHING into consideration. It's either real or it isn''t. Elected officials will now either do what they said they would do ... or they won't. No gray area. Like the Asian philosopher said, "There is either do or not do."

Course, that means most will have to stick their necks out. Take a chance. Do what's right and correct and proper — for a change.

But as voters, we have one chance also. And that is to support those who have the intestinal fortitude to do what's best. Because once an elected official does the right thing and gets his/her ass handed to them because there was no demonstrable support from the public .... they won't be likely to do that again. They'll play it safe. They'll play "give to get". They'll return to the status quo.

Yes, as voters, we got our one chance. Now we must support and celebrate and demonstrate for those who will stick their necks out for us.
If we don't, all this rah, rah, shish,boom bah for the last year will have been just a bunch of well-meaning, do-gooders lighting a fire then failing to continue to add fuel.

It was our right to elect them. It is our responsibility .... to hold their feet to the fire.

Warm Regards,
Michael
hello@GopLogo.com
517-589-0008

Learn more about
Republican "Merry Christmas" gift wrap at www.GopLogo.com
RepubliWrap®: Wrapping Christmas Up Republican Style.

I believe Rick Snyder just proved what I've been saying all along: Apply sound marketing principles to political campaigns and you'll be more effective. I've never understood why those who run political campaigns seem to believe that "marketable differences" and "unique selling propositions" don't apply to campaigns.

Cox, Hoekstra, Bouchard and George ran typical "political;" ads and typical political campaigns. Nothing wrong with that, in and of itself. But what happened was, Rick Snyder zigged when everyone else was zagging.

Snyder positioned himself as thee person with REAL business experience. Everyone else in the race could only trot out their political experience. Guess what? The general public doesn't care about politics right now. They care about not losing their home. About feeding their family. About not having to worry about tomorrow. And right now, the public isn't all that enamored with politicians.

Here's the real difference. Cox, Hoekstra, Bouchard and George all talked about what they'd do to solve our problems based mainly on their political careers.

Snyder told us what he'll do based on his business career.

Who do you want to draw your blood during a physical? Someone who can talk a good game but has never drawn blood? Or someone who talks a good game and HAS ACTUALLY DONE IT BEFORE?

My hope is that Snyder wins in November and that we'll finally have a leader who will make the the right decisions —  not the right political decisions.

Hopefully Michigan Republicans will look at this race from a MARKETING standpoint and not a political one — and learn something

For smart, common-sense Republican campaign marketing tips, tactics and strategies, visit GopLogo.com

Michael Crooks
hello@GopLogo.com
 

This guy pulls into my driveway, gets out and approaches me. The first thing out of his mouth is, "I'm not selling anything. My name is Joe Blow and I'm running for State Representative."

OK, hold the phone, Joe. Yes, you are selling something. You're selling yourself. That's the first thing a candidate must wrap their head around. They are selling themselves.

Next, he hands me his palm card as he says, "Here's my palm card with some of my information. Do you have any questions?"

Do I have any questions? You just walked into my life. I don't know you from Adam and in the nanosecond I've had your palm card in my hand, I apologize that I haven't had the time to read it!

I stammer out a "no." And then he says, "I hope I can count on your vote in the August Primary. Have a nice day."

I take his card and put it on my tool box and go back about my business. What he should have done is one or more of the following:

1) Told me in 25 words or less why he's running.
2) Told me why he's more uniquely qualified than anyone else for the position.
3) Told me the benefit to me for voting for him.
4) Highlight three issues and in 25 words or less tell me how or what he plans to do about it.

The sooner candidates begin realizing that they are no different from any other product being sold in the county the better off they will be.  Candidates need to focus on features and benefits when attempting to get someone to "buy" them.  Don't just ask me to vote for you. Tell me WHY I should vote for you.

I look forward to your comments.

Email me at hello@goplogo.com.
Read more campaign marketing articles and find out about GopLogo Waterless Tattoos at GopLogo.com

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File this under, "How To De-Rail Your Own Campaign" or "How To Screw Yourself Right From The Start."

This week the KY Jelly Award goes to a gentleman who is running for Judge.

While at a community event this weekend, This guy introduces himself as a candidate for Judge and hands me his business card. His card was the fold-over type and it had EVERYTHING!  His web address and phone number to a little quiz and a football schedule.

This card had everything .... but an identification statement. (paid for by (Usually mis-identified as a disclaimer)

Can you say, "Campaign Finance violation?"

I pointed out the missing identification statement to the guy and he replied with an astonished look on his face. 

Ignorant Candidates
Judges are supposed to know the law. Lawyers running for judge are supposed to know the law. This guy obviously doesn't know the law. He can't convince me that he has a command of the issues when he doesn't even have a command for the laws that govern his own campaign.  I visited his website. What a surprise! No Identification statement there either.

I'm not going to vote for this guy for Judge because it's obvious he doesn't know what he's doing and he doesn't have enough sense to seek proper counsel.

Opponent Leverage
What fun this guy's opponent could have. What minor misery could be created for a Judge candidate who has already racked up numerous campaign finance violations?

Easy Risk Reduction
If you are running for office, go to the Secretary of State website and download a copy of the Campaign and Election guide and all the appendices. Then READ IT!

Bottom Line: The information is just a mouse click away. If you don't access it, read it and implement it, you deserve what you get.

I welcome your comments.
Visit GopLogo.com for more Republican campaign marketing articles.
Emal us at hello@GopLogo.com

Showing Party Support
I went to a Republican District Christmas get together the other night. My first observation was that aside from me and a guy running for Congress, none of the other 20 people in the room had on anything with the GOP logo ... not even a pin.

Folks, if we are going to create interest in the Republican Party, we need to show that there are indeed, those who are proud enough and dedicated enough to the ideals of Republicanism that we are willing to WEAR THE BRAND.

We'll wear brand names on our clothes such as Wrangler and Nike. We'll drive around and advertise Chevy and Honda. But God forbid we leave the house donning a Republican logo.

What are your reasons for not wearing the Republican logo? Post your comments here.

In Support of Elected Officials
Next, let's talk about showing our support for those Republicans in office who do the right thing. Whenever a Republican official makes a tough decision - that is the right decision- although it's an unpopular decision, we MUST publicly, enmasse, show our support. Too often, a Republican will do the right thing and vote against a tax hike even though it will mean a cut in services. And then he/she is left twisting in the wind because no one is willing to support them. So the next time, that elected official isn't so willing to stick their neck out.

We want smaller government.
We want less taxes.
We want a return to personal responsibility.

To reverse the direction of this great Titanic we are on will take some time and it will mean that there is going to be some pain. We can no longer afford to say, "Do what you have to do as long as it doesn't affect me and it's not in my backyard."

If we truly want what is best for this coutry and future generations, we must let our elected Republican officials know that we not only expect them to do the right thing ... but we will also support them and help insulate them from the political backlash that will surly come.

What do you think? Post your comments here or email me at hello@goplogo.com.

Be sure to visit www.GopLogo.com for campaign marketing insight.

Looking for a great Republican Christmas Gift or perhaps some Republican Gift Wrap?  Visit www.GopLogo.com

 

When it comes to Republican marketing, we can take a lesson from the auto industry.

Lets use Ford as an example. It's the job of Ford Motor Company to market the Ford brand and position it in the mind of the consumer as a better choice than the competition.  It's the job of the local dealer, say City Ford, to market City Ford and position City Ford in the mind of the consumer as a better choice than the other Ford dealerships while reinforcing the Corporate message.

It's marketing that starts at the top and works it's way down.

As Republicans, we haven't been doing that.

I believe  the National Republican Committee should  market Republicanism and position Republican in the mind of the consumer as a better choice than Democrat or Libertarian. Lets start with clearly defining what Republican s stand for. The NRC would also provide the State Republican Committees with marketing tools to help state parties market and position brand Republican to fit the state niche.

It would then be the job of the local county parties to seek out, train and offer up the best candidates. Working together, the local candidates and the local parties would continue to reinforce in the publics mind the brand message and why the local Republican candidate is better than the competition.

Once this type of system begins to take place, we can then begin to see some brand building taking place and begin to capture a position in the public's mind.

Until that happens ... we'll continue to loose market share.

Just like all large corporations have lobbyists to handle the "politics" of the business, So must the Republican Party engage in politics ... but not at the expense of marketing the message.

And just like the Bush administration told Detroit, no bailout money until you guys come up with a plan .... I don't see Republican fund raising efforts being exceptionally successful until there's a solid plan in place to develop and market the message.

We need to focus on:

1) Unique Selling Propositions
2) Marketable Differences
3) Feature/Benefit

And for you future political types still in college, maybe focus a little less on the Political Science and a bit more on the Marketing and Advertising classes.


For more Republican Campaign Marketing Tips and Strategies, visit www.GopLogo.com

Warm Regards,
Michael Crooks
e: hello@goplogo.com

We don’t need to change our politics … we need to change our marketing.

Basic to effective marketing is to have a brand that stands for something. Currently, the Republican brand doesn’t stand for anything. Oh, perhaps it stands for something in the minds of the upper echelon of the Republican party. Problem is, they forgot to tell the rest of us what the hell it is. And I’ll bet most of them can’t articulate it so anyone can understand it anyway.

Walk down the street and ask 10 people what the Republican Party stands for … and if you get one answer, you’ll get 10 different answers. Case in point. Saul Anusis, who is running for Republican National Committee chair, recently published his  “Blueprint for a GOP Comeback.” In it he refers a lot to Republican core values and core principles. But do you know what’s missing from his sugar-coated, rose-colored glasses Blueprint?  Any definition or listing of what the Republican core values or core principles are!

So! If a guy who wants to lead the party can’t or won’t define what we are or where we stand, how are voters supposed to know?
 
We just got our ass handed to us from coast to coast and those who would like to lead our party into the future STILL aren’t defining our position.

In November of 2007 I wrote;

We need to get away from "lifestyle" issues such as "gay" anything and abortion. We need to focus on what people really care about when they are in fear of losing their jobs or not being able to afford college or a trip to the doctor. To that end, we must convey to the public how the core Republican concepts of:

1) Less Government
2) Less Taxes
3) A Commitment to Personal Responsibility

will make their lives better.


Well, we didn’t do that. Why? Because we couldn’t. Because the Republicans have FAILED to make good on those concepts.

We do not have less government. We do not have less taxes. And, the concept of personal responsibility is a distant memory in this litigious society. And while Republican insiders can spin the numbers talking about "inflation adjustments", and "net tax decreases"  …  the average working person looks in his/her wallet and says, "I'm not convinced."

So badly have we failed, that the best we could come up with on te national level in this lst election was, “We’re for change too … but it’s a different kind of change than Obama’s change.”

And then we failed to effectively explain to anyone what that change is. And that brings up the biggest thing that must change moving forward.

We must be able to take a stand, identify that stand and effectively communicate to others what that stand is and how it will improve their lives.

It’s no longer acceptable to simply paint the Democrats as evil.

No more Republican political, sugar-coated, rose-colored double talk. I’m talking about a straight forward dialog that Joe Six-Pack can understand. No more spin-doctoring every Republican screw up, loss or set-back as some sort of victory. It erodes credibility.
 
Talking Off The Rose Colored Glasses is the beginning of a complete series I’m writing to help local Republican partys better market themselves, In the coming months we’ll discuss message development, membership outreach, ingraining, accessability and generally how local Republican parties can use sound marketing principles to build and strengthen their local party.]

Maybe, the idea of effective marketing techniques and tactics will trickle up to those who have yet to understand that if people can’t tell you what you stand for …. Then you don’t stand for anything ,,,, despite what you think.

What do you think? Feel free to leave a comment.

Warm Regards,
Michael
hello@goplogo.com

How interesting to read the memo from Saul Anuzis that " ... we need to return to our core issues." Duh!

Months and months ago I wrote that Republicans basically had failed on the issues of less government, less taxes and a focus on personal responsibility.

How bad are thingsfor Republicans ? It can can be summed up by asking most people on the street one question:

"What do the Republicans stand for"

The blank stare you'll get speaks volumes for the failure of the Republican Party to effectively brand itself, create a cohesive, beneficial message then deliver it to the public.

Brand Republican is in the toilet. So you're darn right, Saul. We need to not only return to our core values, we need to find a way to deliver on those core values and then clearly communicate that to the voters without all the spin doctoring and rose colored glasses B.S. you've been spouting for the last year.

You can start by providing the proper support and education to the local Republican parties so that they can properly recruit and train upcoming candidates in campaign marketing  and protocol.  We've got way too many candidates running around who don't know the first thing about running a campaign. The local parties are no help because quite frankly, they really don't know what to do. Voter Vaults and all are useless if you don't have qualified candidates who can take a cohesive message to the voter.

The State Party needs to show some leadership and decide that if we are going to win elections, we must first have a marketable difference.  Then we must have an effective distribution channel (ie: qualified candidates). Then those candidates must be schooled in how to run an effective campaign.

When the political hacks start to understand that the Republican message and a political candidate are really no different than any other product that is sold to consumers, then they might begin to understand the power of marketing.

But to do that, you first have to have a message. So let's start with the basics. Answer the following question:

"What do the Republicans stand for?"

Define that simply, concisely and clearly and we will have the beginning of something that we can market going forward.

There is a growing group who call themselves Conservatives ... but do not consider themselves Republicans.

The law of marketing dictates that there can only be two dominate Brands in any market segment.  In political marketing, Democrat is one dominate brand. Over the next 2 to three years either Libertarians, Conservatives or Republicans will rise to be the dominate challenger of the Democrats. As it stands now, it's not going to be the Republicans. Unless,

we CAN return to our core values, define them and effectively communicate that message to the voters. Then, elect some Republicans who can actually make good on the promises.
 
Let me know what YOU think at hello@GopLogo.com or post a comment right here. All I'll delete are swear words.

Warm Regards,
Michael

 

With the primaries right around the corner here's a few things Republican campaigns need to get squared away:

1) Photos. Do you have photos of yourself easily accessible? And I mean a digital photo that's  a file size of at least 1mb. Tell your designer you need your photo scanned so that it's AT LEAST 300 DPI at 2" x 2". The photo should be scanned to yield 300 DPI at whatever size you're going to print it at. So if it's 300 DPI at 4" x 6" it will work well when printed at anything smaller. An no. Submitting a print of yourself off your inkjet printer is not acceptable.  Need help? Let us know.
 
2) Identification Statement: "Paid for by ..." must be included on most everything you print.  Campaign finance law dictates that "paid for by" must be included in addition to the campaign address. Many, many Republicans are in violation of this. It's basic campaign stuff. Need help? Let us know.

3) Message: If you can't tell voters WHY you are a better candidate than the Democrat then it's time to figure it out. Mr. and Mrs. Six Pack are looking in their wallet and not seeing any evidence of less government or less taxes. As Republicans we've screwed the pooch on those two points. So for many, a good social program is starting to look pretty good .. and that's exactly what the Dem's will give them and business owners will pay for it. Focus on SUBSTANCE over Rhetoric.

4) County Parties: Party politics will account for nothing if your local candidates are making frosh mistakes left and right. Local parties cannot be so caught up in politics that effective campaign marketing gets no attention at all. Make sure candidates have a message that is believable and resonates with the electorate. Too many campaigns are floundering around without any direction. There's a pool of people out there with campaign experience .. identify them and tap into their experience. If you have experience and knowledge ... now is the time to stand up and be counted!

If you need help with anything, give us a call. 517-589-0008

Warm Regards,
Michael Crooks
hello@goplogo.com
www.GopLogo.com

Here's the main message,

If your message is change, don't just tell me we need change. Tell me WHY we need change and how I'm going to benefit from that change. Cause if you don't ... I'm, sticking with what I know, the Status Quo.

With the 4th of July parades over, it's time to review the campaign literature I collected. By and large, there's no substance in most of the lit. Republicans are scared to take a stand. No one has any backbone, yet candidates try to convince voters that they will be , "fearless leaders and fight hard for the issues we care about most."

For example, I have a piece from a guy who is running for Sheriff. He wants to bring change. Says it's time for accountability and time for change. Problem is, in my mind, things are fine at the Sheriff's office.

This piece was paid for by the local county party, but they've done an EXTREMELY POOR job of setting the stage ... of creating a notion in my mind that there's a problem in the Sheriff's office. That's what the local party should do. Create perceptions that the candidate can use as a springboard. Problem is, most political types understand politics, but they don't understand marketing.

And since this new guy offers no specifics and his lit piece doesn't urge me to his website to find out the "Real Truth" about why we need change so bad ... I'm gonna probably vote for the current Sheriff.

Effective Republican campaign marketing is no different than regular marketing. It's most effective when you are able to convey a BENEFIT to the consumer ... in this case voter. But make no mistake. Voters and consumers are the same thing.

So I will repeat:

If your message is change, don't just tell me we need change. Tell me WHY we need change and how I'm going to benefit from that change. Cause if you don't ... I'm, sticking with what I know ... the Status Quo.

Visit GopLogo.com for Republican campaign marketing articles and tips that will help you.

Warm Regards,
Michael  Hello@goplogo.com
www.goplogo.com

In the race for campaign superiority Republicans must ensure that they are not in violation of campaign finance law. This means ensuring that your identification statement, "Paid for by"  and any required disclaimers (authorized by, not authorized by ... etc.) are on every item that requires one.  

Being able to report an opponent for campaign finance violations makes the opponent utilize resources (time, personnel, money) to deal with the report. But too often, a Republican campaign cannot bring up campaign finance violations to knock a Dem campaign off focus, because the Republican is also in violation.

It's sort of hard to sell yourself as a lawmaker if you're a law breaker! It's also hard to rat-out your opponent when you're doing the same thing!

This also points out why Republican campaigns should turn to vendors that have Republican campaign experience, like we do at GopLogo.  Let the Dems utilize the uninformed vendors who don't have a clue. GopLogo, the Republican Campaign Support Services arm of Crooks Advertising Alliance, has 18 years experience in Republican Campaign marketing. 18 years experience to bring to bear on your behalf and help keep you out of trouble.

Following is a list of exempted items, items that do not require an identification statement. This list is specific to Michigan. If an item is not on this list you either must get written exemption from the Bureau of Elections/Secretary of State office or you put the identification statement on it. Period!

Aerial banners              Ashtrays                                                       Badges & badge holders
Balloons                       Bingo Chips                                                    Bumper Stickers (4" x 15"  or smaller)
Brushes                       Candy wrappers (1 ½" x 2 ½" or smaller)        Buttons
Cigarette lighters         Campaign stickers (3" x 1 ½" or smaller)         Clothing
Clothes Pins                  Coasters                                                          Cloth pot holders
Cups                             Combs                                                            Earrings
Drinking glasses             Envelopes                                                     Emery Boards
Erasers                           Fortune Cookie Message (1.2" x 2" or less)    Frisbees®
Glasses                            Golf balls                                                     Golf tees
Hats                                 Horns                                                     Ice scrapers
Jar lid openers (5" or smaller)    Key rings                                      Knives
Labels                             Lapel pins/stickers                                  Magnifying glasses
Matchbooks                       Nail clipper                                      Nail files
Noisemakers                       Paper and plastic cups                   Paper and plastic plates
Paper weights                        Pencils                                       Pennants
Pendants                                 Pens                                           Pinwheels
Plastic tableware                      Pocket protectors                       Pot holders
Refrigerator magnets                Ribbons                                      Shoe horns
Staple removers                       Sun glasses                                 Sun visors
Sweatshirts                                 Swizzle sticks                             Whistles
t-shirts                            Wooden rulers (12" or smaller                 Wooden nickels (size of 5¢ coin)

Need to discuss this issue? Call us at 517-589-0008.

Warm Regards,
Michael Crooks

Poor planning will ultimately put my children through college.  Not MY poor planning, mind you. Rather, the poor planning of my Republican political clients.

It happens every campaign cycle. A candidate will come to me at the last minute ... in dire need of something. They know they want a banner, but they're not quite sure what it should say. Or, they want stickers, but they're not sure what size or how many colors. Or they want a post card, no wait ...  a flyer ... but they're not sure how many. Heck, they're not even sure what they want it to say — but they need it Friday and today is Tuesday. Oh yeah,  how much?

First of all, if your world is going to end if you don't have... whatever it is ... does it REALLY matter how much it costs? All I know, is that it will cost more than it should.

It's just not a cheap trick to rip a hole in the time/space continuum, slip though and produce your stuff last week.

The best way to save money in a Republican political campaign is to get with me EARLY. Let's plan something out so you order 40,000 lapel stickers  or Republican Logo Waterless Tattoos all at once and save money ... instead of ordering 5000 at a time, eight different times and always at the last minute.

Time will allow us to engineer your banners correctly - so they they will function as properly in a parade as they will hanging on the wall. Your name will be spelled correctly and the identification statement will be legal.

Time will ensure that you have "sign off "of every photo used in the brochure. Time will ensure that you spend your time effectively campaigning instead of putting out fires.

Rest assured, if your bacon needs saving at the last minute, my team and I can do it. We did it for Bush/Cheney  .. we can do it for you. Sure, it will cost you. But look on the bright side.

When my kids go off to the college of their choice, you'll know you did your part to help educate a new generation of bright, educated Republicans.

For more Republican campaign marketing articles, tips and unique Gop Logo'd items visit www.GopLogo.com

Warm Regards,
Michael Crooks
hello@goplogo.com
517-589-0008

Only 100 available worldwide. Scroll down for the BIG picture!
 
Stand out respectfully at the Republican National Convention in September!

This exclusive GopLogo.com Gop Logo design is unavailable ANYWHERE else in the world. We snapped up the last the wholesaler had and customized 50 large and 50 extra large with an exciting design on the left chest.

1) This Antigua Stars and Stripes shirt is no longer available from the wholesaler —  they don't make it anymore.
2) The embroidered GOP Logo with circular stars is of our own design. 

This is thee shirt to wear at the Republican Convention. Only 100 exist. We snapped up the last of the stock and had them embroidered with our custom design.

Check out GopLogo.com This limited edition shirt is on sale for $50 each.
Visa and MasterCard accepted. Contact us at 517-589-0008.

Sizes available:
Large = Neck: 16-16 1/2, Chest: 42-44
Extra Large = Neck: 17-17 1/2,  Chest: 46-48



This is the shirt only 100 of the best dressed Republicans in the country will be wearing. Will you be one of the few?
Act now, just 100 exist worldwide. Supply your own gun.

What can we learn from pizza delivery dudes?

That a lit sign on top of your vehicle at night is "Brilliant" advertising.

Republican campaigns from sea to shinning sea should be utilizing customized, lit "pizza signs" to advertise and promote their campaign at night. This can be VERY effective if your vehicle (s) are strategically placed when any night event lets out be it the movies, sporting event, bowling alley you name it.

These signs aren't cheap. However, the benefits far outweigh the cost.

If you'd like more information on how to put lit vehicle top signs to work for your Republican campaign, just give me a call at 517-589-0008 or e-mail me at hello@goplogo.com.

Warm Regards,
Michael Crooks
 
Visit www.goplogo.com and sign up for my free GopLogo Campaign Marketing Newsletter.

I recently attended a District Republican meeting. I was wearing one of my Republican logo'd shirts. And there I was, in a room FULL of Republicans .... and I was the only one who seemed proud enough to be a Republican to show it. Save for the GOP Flag, there was not one other Republican Logo in the room. Well, except for a Republican logo on a guy's binder — that was facing left.  (Logo faces right, friends.)

New Slogan: The Republican Party: The Invisible Party. Oh yeah. Go to the convention and wear your Elephants. Sing to the choir. That'll get the message out there. "Oh, but that's where the TV cameras are. The whole country will see that we have Republican spirit and we are alive and well!" If that's what you think, let me tell you a story.

I have a stockbroker. I never, EVER hear from the guy. But once a year I get a Birthday card from him. And you know what that card does? It only serves to emphasize the fact that I NEVER HEAR FROM HIM! (I'm gonna fire him, directly.)

Same goes for the state and national conventions. Suddenly, people will see Republican elephants on their TV screens. And it will draw attention to the fact that they never see it the rest of the time. "OK, everyone. Conventions over. Back in the closet."

What We Can Learn From Gang-Bangers.
Inner-city gangs know pride and they know branding. If you're a Blood, you wear Blood colors. If you're a Crypt you wear Crypt colors. Gangs have pride ... and they show it. They display their brand on jackets, overpasses, the sides of buildings and buses. All across this country, kids are literally dieing to show their colors. While Republicans are scared to put a pin on their lapel. Do inner-city gang-bangers really have more pride than do we?

Who wants to be a member of a party where the members don't have enough pride or commitment to wear the brand?

Sure, some Republican business owners may have to "keep a low profile" for business reasons. But what about the retirees? And the millions of others who aren't going to loose their job or an account because they dared wear a pin or button or put a bumper sticker on their vehicle?

I'm sure everyone has their reason excuse. But excuses don't build brand identity ...  and they sure don't win elections.

Wear/display the Gop Logo Proudly. Together, We Can Beat Dem!

Warm Regards,
Michael Crooks
hello@goplogo.com

By the way, , if you'd like a 100% silk GopLogo-designed tie or scarf, visit www.GopLogo.com. While you're there, be sure and sign up for The GopLogo Campaign Marketing Newsletter.

I recently told a Republican County Commissioner that I'd never been asked to join the local county Republican party. He said he'd take care of it.

Soon, I received an envelope from said county party. Inside was a "Dear Friend" letter. At that point I realized, 3 months earlier, I’d received the same “Dear Friend” letter and threw it away.  I did the same to this “Dear Friend” letter.

My point is, the impact and the effectiveness of the most recent mailing would have much greater had the person who sent it jotted a short note such as;

"Michael, Jerry told me you were interested in joining. Glad to have you among our ranks. Look forward to your membership. Sincerely, Frank."

First of all, friends don't send friends "Dear Friend" letters. A “Dear Friend” letter is only slightly better than, "Dear (Your Name Here)". Do you get all warm and fuzzy about a Dear Friend letter?

Second of all, A "Dear Friend" letter isn't being personally asked. There's nothing personal about it and many people like me, aren't thrilled to spend their money to be treated like a number.

Each Republican county party needs to assess if their "outreach programs" are truly impersonal and uncaring ... then change them.

Your Republican county party needs to write down all the reasons (manpower, money, office space etc...) why you can't do a better job of marketing and building your local party. Why you can't send out effective mailings that include personalized membership pleas.

At that point, you will have a nice list of what you must overcome, fix or change in order to be more effective marketers of your Republican party.

Sure, personalized Republican marketing outreach efforts cost a little more in time and money. But personalized efforts are also more effective.

Remember: "Together, We Can BEAT Dem!

Warm Regards,
Michael Crooks
hello@GopLogo.com

Visit www.GopLogo.com and sign up for my free newsletter "GopLogo Campaign Marketing Newsletter" with more Republican campaign marketing tips, tactics and insights

There is a lot to be learned from children. They have simple solutions to seemingly complex problems. They have simple perceptions. You mention a bag lady to a child and they'll likely conjure up an image of a shopping bag with arms, legs, a neck, a head and long hair. But mention bag lady to an adult, and they conjure up images of destitute old women with deep socio/economic and psychological problems with enough complexity to fuel a conversation all day.

For some reason, as we grow older, we're not satisfied with the "simple solution". As adults, we approach every problem as though the more complex a solution we can find for it … the better the solution. Not so. If I've learned anything is 23 years as an advertising professional, it's that life's simple pleasures are only surpassed by life's simple solutions to complex problems.

Lets look at television. Many parents are concerned about what their children are able to watch on tv. Many feel that the government should step in a "do something about it." But before we go down that path, lets consider if there isn't a more simple solution.

By way of illustration, let's think about church for a moment. What each of us believes is acceptable for our children to watch on tv is as personal as our decision as to what church to attend. The difference in attitudes and beliefs is why Baptists go to a Baptist church, Catholics go to a Catholic church and the Jewish go to a Synagogue.

Now, if you didn't like or agree with what they were teaching at the Church or Synagogue you were attending … what would you do?

Would you gripe that the government should do something about it? Probably not. Most people, would go find another church. Simply put, they'd change their religious channel.

Why is it then, that parents believe they need government regulation to prevent their child from getting the wrong kind of influence from television —when they can simply turn the channel? The answer to that is also simple.

We don't need more government intervention. We need more parent/child interACTION.  If we wish to remain a free nation, we must take personal responsibility for that which we CAN control. For not everything in our society can or should be regulated by law. Because to do so is not realistic or conducive to a free nation to remain free.

If you want what your children are watching to be regulated … do it yourself. Turn the channel. Be the parent.

Every day we are faced with finding solutions to problems at work and at home. But how many of these problems can be solved if we look for the simple solution first? Often, you'll find the solution staring you in the mirror.

Encouraging personal responsibility is vital to being able to reduce the size and expense of government. The more people take care of themselves and responsibly solve their own problems, the less government will have to do for them.

And that's an ideal Republicans can wrap their ams around. Ahhh …  to think like a child … simple solutions to complex problems.

Warm Regards,
Michal Crooks
hello@GopLogo.com

For Republican Gifts and Republican Campaign Marketing Insights, visit www.GopLogo.com

What Republicans really need to do to win local, state or the Presidential race in 2008, is to clearly define what Republicans stand for in the mind of the public.

We need to get away from "lifestyle" issues such as "gay" anything and abortion. We need to focus on what people really care about when they are in fear of losing their jobs or not being able to afford college or a trip to the doctor. To that end, we must convey to the public how the core Republican concepts of:

1) Less Government
2) Less Taxes
3) A Commitment to Personal Responsibility

will make their lives better.

It will be a tough row to hoe because we've failed at it.

We do not have less government. We do not have less taxes. And, the concept of personal responsibility is a distant memory in this litigious society. And while Republican insiders can spin the numbers talking about "inflation adjustments", and "net tax decreases"  …  the average working person looks in his/her wallet and says, "I'm not convinced."

Those in charge of setting the political tone of our Republican campaigns must get in touch with "Joe Six-Pack".  I suggest skipping a few of those prayer breakfasts and city council meetings and dropping by a few soccer matches, high school basketball games, festivals and blue collar bars. There, you'll get the "Non-Rose Colored Glasses" view of what's on the minds of real voters. It's not politics ... it's survival.

Local party people need to get this insight and trickle it UP to the next level and so on until State Republican Party leadership finally gets the message and passes it on to national Republican leadership:  Real people don't care about politics. They care about survival and a better life.

By and large, most people don't mind working for a better life. But Republicans have done a poor job of allowing them to keep more of what they work for. Why? Because we've failed on the 3 core principles outlined above. The three core principles that, if actively pursued, could make a real difference. The kind of difference that would make people feel safer about their future. The kind of difference that would make them once again, be willing to contemplate other Republican issues such as abortion, gay rights and 2nd amendment rights.

It's time we as Republicans rethink, regroup and refocus on making good on the promises of our core values. I believe I speak for many when I say, "I don't want hope for the future. I want action today …  that will lead to results for the future."

Republican's need to get in touch with what's on the minds of everyday folk.

Focus on everyday folk. If we can convince them, we can beat DEM.

Warm Regards,
Michael Crooks
hello@goplogo.com      Visit www.GopLogo.com for Republican Gifts and Campaign Marketing Insight

Republican presidential campaigns all have nice campaign material. Each campaign wants their candidate to look the best. They print up nice cards, nice brochures, nice signs and bumper stickers ... then they give them to a dude in jeans and a t-shirt and say, "Here, go represent who, we believe, will be the next president of the United States."

As the campaign cycle revs up, I hope candidates, whether it be presidential or state rep, will want the people representing them to look at least as good as their campaign materials. Hygiene, grooming and dress are all factors that can work for you or against you. Lately, I've seen plenty of campaign volunteers that, apparently, don't know that.

Hey, there won't be a place for most Republican campaign volunteers on a candidate's payroll should the candidate win. However, as a campaign volunteer you will meet many, many people. People with contacts, people with influence ... people who can "hook you up". And yes, you will also meet many, many people who can't do anything for you. However, it will serve your best interests and those of your candidate, not to look like a bum.

Bottom line, there's too much at stake for all of us NOT to put our best foot forward.

Republican Volunteers: When people look at you, will they be at all impressed by what they see?

Republican Candidates and Republican campaign managers: Do your volunteers look like a bunch a rag-tag, sloppy looking drop-outs? Or do they look like a well put-together group of your candidate's representatives?

For more campaign marketing insights, visit www.Goplogo.com and sign up for my free GopLogo Campaign Marketing newsletter. You'll also find information on Republican Waterless Tattoos and Republican Merry Christmas Gift Wrap.

I read recently in The Week magazine that 44% of people surveyed couldn't name one Republican presidential candidate. That means if 44% of those surveyed can't name a Republican candidate, that also probably means that that same 44% has absolutely no idea what the Republican Party is all about.

#1)  Define your Republican Campaign Message so that it's meaningful to your target audience.

#2) Deliver that message where the target audience is. Apparently. 44% of those surveyed aren't watching the news or reading a newspaper. Big mobile billboards around indoor and outdoor soccer venues, baseball diamonds, football fields, parks and recreational areas is something to consider.

Remember, people don't buy a drill because they want a drill. What they want is a hole. Likewise, many voters don't care about politics. What they care about is being safe, having a job and being able to provide for themselves and their families.

Talk to them from those points of view and you'll have a better chance at getting their attention. Get out there in the field and find out what's on their mind.

Warm Regards,
Michael Merrick Crooks
hello@goplogo.com

Visit www.GopLogo.com and sign up for the free GopLogo Campaign Marketing Newsletter, published twice a month. It's full of campaign marketing tips you just won't find anywhere else.  Also, be sure and view our fine selection of Gop Logo Republican gift ideas including Republican Merry Christmas Gift Wrap.

Very seldom, someone forwards me something that actually warrants the minimal effort it takes to view it. This is one of them. I didn't write this. I wish I did because the point hits waayyyyyyyy to close to home.

The Story of the Ant & the Grasshopper

TRADITIONAL VERSION:
The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter. The grasshopper thinks the ant is a fool and laughs, dances and plays the summer away.

Come winter, the ant is warm and well fed. The grasshopper has no food or shelter and dies out in the cold.

MORAL OF THE STORY: Be responsible for yourself!


MODERN VERSION:
The ant works hard in the withering heat all summer long, building his house and laying up supplies for the winter.

The grasshopper thinks the ant is a fool and laughs and dances and plays the summer away.

Come winter, the shivering grasshopper calls a press conference and demands to know why the ant should be warm and well fed while others are cold and starving.

CBS, NBC, PBS, CNN, and ABC show up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food. (FOX is the only network that covers the fact that the ant worked his ass off all summer.) America is stunned by the sharp contrast. How can this be, that in a country of such wealth, this poor grasshopper is allowed to suffer so? Kermit the Frog appears on Oprah with the grasshopper, and everybody cries when they sing, 'It's Not Easy Being Green.'

Jesse Jackson stages a demonstration in front of the ant's house where the news stations film the group singing, 'We shall overcome.' Jesse then has the group kneel down to pray to God for the grasshopper's sake. Nancy Pelosi, John Kerry & Harry Reid exclaim in an interview with Larry King that the ant has gotten rich off the back of the grasshopper, and both call for an immediate tax hike on the ant to make him pay his fair share.

Finally, the EEOC drafts the Economic Equity and Anti-Grasshopper Act retroactive to the beginning of the summer! The ant is fined for failing to hire a proportionate number of green bugs and, having nothing left to pay his retroactive taxes, his home is confiscated by the government. Hillary gets her old law firm to represent the grasshopper in a defamation suit against the ant, and the case is tried before a panel of federal judges that Bill Clinton appointed from a list of single-parent welfare recipients. The ant loses the case.

The story ends as we see the grasshopper finishing up the last bits of the ant's food while the government house he is in,
which used to be the ant's house, crumbles around him because he doesn't maintain it

The ant has disappeared in the snow.

The grasshopper is later found dead in a drug related incident. The house, now abandoned, is taken over by a gang of spiders who terrorize the once peaceful neighborhood.

MORAL OF THE STORY: Be careful how you vote in 2008.

Remember: Together, We Can Beat Dem.

Warm Regards,
Michael Merrick Crooks
hello@goplogo.com
Visit www.GopLogo.com for Republican Campaign Marketing Tips and great GOP Logo Republican Gift Ideas. Be sure and sign up for the GopLogo Campaign Marketing Newsletter.

Poor planning will ultimately put my children through college.  Not MY poor planning, mind you. Rather, the poor planning of my Republican political clients.

It happens every campaign cycle. A candidate will come to me at the last minute ... in dire need of something. They know they want a banner, but they're not quite sure what it should say. Or, they want stickers, but they're not sure what size or how many colors. Or they want a post card, no wait ...  a flyer ... but they're not sure how many. Heck, they're not even sure what they want it to say — but they need it Friday and today is Tuesday. Oh yeah,  how much?

First of all, if your world is going to end if you don't have... whatever it is ... does it REALLY matter how much it costs? All I know, is that it will cost more than it should.

It's just not a cheap trick to rip a hole in the time/space continuum, slip though and produce your stuff last week.

The best way to save money in a Republican political campaign is to get with me EARLY. Let's plan something out so you order 40,000 lapel stickers  or Republican Logo Waterless Tattoos all at once and save money ... instead of ordering 5000 at a time, eight different times and always at the last minute.

Time will allow us to engineer your banners correctly - so they they will function as properly in a parade as they will hanging on the wall. Your name will be spelled correctly and the identification statement will be legal.

Time will ensure that you have "sign off "of every photo used in the brochure. Time will ensure that you spend your time effectively campaigning instead of putting out fires.

Rest assured, if your bacon needs saving at the last minute, my team and I can do it. We did it for Bush/Cheney  .. we can do it for you. Sure, it will cost you. But look on the bright side.

When my kids go off to the college of their choice, you'll know you did your part to help educate a new generation of bright, educated Republicans.

Warm Regards,
Michael Crooks
hello@goplogo.com

PS: NOW is the time to order your GOP Merry Christmas Wrapping Paper. Visit www.GopLogo.com for details.