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Marketing The Republican Brand Like the Product That It Is.
When it comes to Republican marketing, we can take a lesson from the auto industry.
Lets use Ford as an example. It's the job of Ford Motor Company to market the Ford brand and position it in the mind of the consumer as a better choice than the competition. It's the job of the local dealer, say City Ford, to market City Ford and position City Ford in the mind of the consumer as a better choice than the other Ford dealerships while reinforcing the Corporate message.
It's marketing that starts at the top and works it's way down.
As Republicans, we haven't been doing that.
I believe the National Republican Committee should market Republicanism and position Republican in the mind of the consumer as a better choice than Democrat or Libertarian. Lets start with clearly defining what Republican s stand for. The NRC would also provide the State Republican Committees with marketing tools to help state parties market and position brand Republican to fit the state niche.
It would then be the job of the local county parties to seek out, train and offer up the best candidates. Working together, the local candidates and the local parties would continue to reinforce in the publics mind the brand message and why the local Republican candidate is better than the competition.
Once this type of system begins to take place, we can then begin to see some brand building taking place and begin to capture a position in the public's mind.
Until that happens ... we'll continue to loose market share.
Just like all large corporations have lobbyists to handle the "politics" of the business, So must the Republican Party engage in politics ... but not at the expense of marketing the message.
And just like the Bush administration told Detroit, no bailout money until you guys come up with a plan .... I don't see Republican fund raising efforts being exceptionally successful until there's a solid plan in place to develop and market the message.
We need to focus on:
1) Unique Selling Propositions
2) Marketable Differences
3) Feature/Benefit
And for you future political types still in college, maybe focus a little less on the Political Science and a bit more on the Marketing and Advertising classes.
For more Republican Campaign Marketing Tips and Strategies, visit www.GopLogo.com
Warm Regards,
Michael Crooks
e: hello@goplogo.com
Lets use Ford as an example. It's the job of Ford Motor Company to market the Ford brand and position it in the mind of the consumer as a better choice than the competition. It's the job of the local dealer, say City Ford, to market City Ford and position City Ford in the mind of the consumer as a better choice than the other Ford dealerships while reinforcing the Corporate message.
It's marketing that starts at the top and works it's way down.
As Republicans, we haven't been doing that.
I believe the National Republican Committee should market Republicanism and position Republican in the mind of the consumer as a better choice than Democrat or Libertarian. Lets start with clearly defining what Republican s stand for. The NRC would also provide the State Republican Committees with marketing tools to help state parties market and position brand Republican to fit the state niche.
It would then be the job of the local county parties to seek out, train and offer up the best candidates. Working together, the local candidates and the local parties would continue to reinforce in the publics mind the brand message and why the local Republican candidate is better than the competition.
Once this type of system begins to take place, we can then begin to see some brand building taking place and begin to capture a position in the public's mind.
Until that happens ... we'll continue to loose market share.
Just like all large corporations have lobbyists to handle the "politics" of the business, So must the Republican Party engage in politics ... but not at the expense of marketing the message.
And just like the Bush administration told Detroit, no bailout money until you guys come up with a plan .... I don't see Republican fund raising efforts being exceptionally successful until there's a solid plan in place to develop and market the message.
We need to focus on:
1) Unique Selling Propositions
2) Marketable Differences
3) Feature/Benefit
And for you future political types still in college, maybe focus a little less on the Political Science and a bit more on the Marketing and Advertising classes.
For more Republican Campaign Marketing Tips and Strategies, visit www.GopLogo.com
Warm Regards,
Michael Crooks
e: hello@goplogo.com
ReThinking Republican Party Marketing: Talking Off The Rose-Color Glasses
We don’t need to change our politics … we need to change our marketing.
Basic to effective marketing is to have a brand that stands for something. Currently, the Republican brand doesn’t stand for anything. Oh, perhaps it stands for something in the minds of the upper echelon of the Republican party. Problem is, they forgot to tell the rest of us what the hell it is. And I’ll bet most of them can’t articulate it so anyone can understand it anyway.
Walk down the street and ask 10 people what the Republican Party stands for … and if you get one answer, you’ll get 10 different answers. Case in point. Saul Anusis, who is running for Republican National Committee chair, recently published his “Blueprint for a GOP Comeback.” In it he refers a lot to Republican core values and core principles. But do you know what’s missing from his sugar-coated, rose-colored glasses Blueprint? Any definition or listing of what the Republican core values or core principles are!
So! If a guy who wants to lead the party can’t or won’t define what we are or where we stand, how are voters supposed to know?
We just got our ass handed to us from coast to coast and those who would like to lead our party into the future STILL aren’t defining our position.
In November of 2007 I wrote;
We need to get away from "lifestyle" issues such as "gay" anything and abortion. We need to focus on what people really care about when they are in fear of losing their jobs or not being able to afford college or a trip to the doctor. To that end, we must convey to the public how the core Republican concepts of:
1) Less Government
2) Less Taxes
3) A Commitment to Personal Responsibility
will make their lives better.
Well, we didn’t do that. Why? Because we couldn’t. Because the Republicans have FAILED to make good on those concepts.
We do not have less government. We do not have less taxes. And, the concept of personal responsibility is a distant memory in this litigious society. And while Republican insiders can spin the numbers talking about "inflation adjustments", and "net tax decreases" … the average working person looks in his/her wallet and says, "I'm not convinced."
So badly have we failed, that the best we could come up with on te national level in this lst election was, “We’re for change too … but it’s a different kind of change than Obama’s change.”
And then we failed to effectively explain to anyone what that change is. And that brings up the biggest thing that must change moving forward.
We must be able to take a stand, identify that stand and effectively communicate to others what that stand is and how it will improve their lives.
It’s no longer acceptable to simply paint the Democrats as evil.
No more Republican political, sugar-coated, rose-colored double talk. I’m talking about a straight forward dialog that Joe Six-Pack can understand. No more spin-doctoring every Republican screw up, loss or set-back as some sort of victory. It erodes credibility.
Talking Off The Rose Colored Glasses is the beginning of a complete series I’m writing to help local Republican partys better market themselves, In the coming months we’ll discuss message development, membership outreach, ingraining, accessability and generally how local Republican parties can use sound marketing principles to build and strengthen their local party.]
Maybe, the idea of effective marketing techniques and tactics will trickle up to those who have yet to understand that if people can’t tell you what you stand for …. Then you don’t stand for anything ,,,, despite what you think.
What do you think? Feel free to leave a comment.
Warm Regards,
Michael
hello@goplogo.com
Basic to effective marketing is to have a brand that stands for something. Currently, the Republican brand doesn’t stand for anything. Oh, perhaps it stands for something in the minds of the upper echelon of the Republican party. Problem is, they forgot to tell the rest of us what the hell it is. And I’ll bet most of them can’t articulate it so anyone can understand it anyway.
Walk down the street and ask 10 people what the Republican Party stands for … and if you get one answer, you’ll get 10 different answers. Case in point. Saul Anusis, who is running for Republican National Committee chair, recently published his “Blueprint for a GOP Comeback.” In it he refers a lot to Republican core values and core principles. But do you know what’s missing from his sugar-coated, rose-colored glasses Blueprint? Any definition or listing of what the Republican core values or core principles are!
So! If a guy who wants to lead the party can’t or won’t define what we are or where we stand, how are voters supposed to know?
We just got our ass handed to us from coast to coast and those who would like to lead our party into the future STILL aren’t defining our position.
In November of 2007 I wrote;
We need to get away from "lifestyle" issues such as "gay" anything and abortion. We need to focus on what people really care about when they are in fear of losing their jobs or not being able to afford college or a trip to the doctor. To that end, we must convey to the public how the core Republican concepts of:
1) Less Government
2) Less Taxes
3) A Commitment to Personal Responsibility
will make their lives better.
Well, we didn’t do that. Why? Because we couldn’t. Because the Republicans have FAILED to make good on those concepts.
We do not have less government. We do not have less taxes. And, the concept of personal responsibility is a distant memory in this litigious society. And while Republican insiders can spin the numbers talking about "inflation adjustments", and "net tax decreases" … the average working person looks in his/her wallet and says, "I'm not convinced."
So badly have we failed, that the best we could come up with on te national level in this lst election was, “We’re for change too … but it’s a different kind of change than Obama’s change.”
And then we failed to effectively explain to anyone what that change is. And that brings up the biggest thing that must change moving forward.
We must be able to take a stand, identify that stand and effectively communicate to others what that stand is and how it will improve their lives.
It’s no longer acceptable to simply paint the Democrats as evil.
No more Republican political, sugar-coated, rose-colored double talk. I’m talking about a straight forward dialog that Joe Six-Pack can understand. No more spin-doctoring every Republican screw up, loss or set-back as some sort of victory. It erodes credibility.
Talking Off The Rose Colored Glasses is the beginning of a complete series I’m writing to help local Republican partys better market themselves, In the coming months we’ll discuss message development, membership outreach, ingraining, accessability and generally how local Republican parties can use sound marketing principles to build and strengthen their local party.]
Maybe, the idea of effective marketing techniques and tactics will trickle up to those who have yet to understand that if people can’t tell you what you stand for …. Then you don’t stand for anything ,,,, despite what you think.
What do you think? Feel free to leave a comment.
Warm Regards,
Michael
hello@goplogo.com
Republicans On The Warning Track: You're About To Hit The Wall
How interesting to read the memo from Saul Anuzis that " ... we need to return to our core issues." Duh!
Months and months ago I wrote that Republicans basically had failed on the issues of less government, less taxes and a focus on personal responsibility.
How bad are thingsfor Republicans ? It can can be summed up by asking most people on the street one question:
"What do the Republicans stand for"
The blank stare you'll get speaks volumes for the failure of the Republican Party to effectively brand itself, create a cohesive, beneficial message then deliver it to the public.
Brand Republican is in the toilet. So you're darn right, Saul. We need to not only return to our core values, we need to find a way to deliver on those core values and then clearly communicate that to the voters without all the spin doctoring and rose colored glasses B.S. you've been spouting for the last year.
You can start by providing the proper support and education to the local Republican parties so that they can properly recruit and train upcoming candidates in campaign marketing and protocol. We've got way too many candidates running around who don't know the first thing about running a campaign. The local parties are no help because quite frankly, they really don't know what to do. Voter Vaults and all are useless if you don't have qualified candidates who can take a cohesive message to the voter.
The State Party needs to show some leadership and decide that if we are going to win elections, we must first have a marketable difference. Then we must have an effective distribution channel (ie: qualified candidates). Then those candidates must be schooled in how to run an effective campaign.
When the political hacks start to understand that the Republican message and a political candidate are really no different than any other product that is sold to consumers, then they might begin to understand the power of marketing.
But to do that, you first have to have a message. So let's start with the basics. Answer the following question:
"What do the Republicans stand for?"
Define that simply, concisely and clearly and we will have the beginning of something that we can market going forward.
There is a growing group who call themselves Conservatives ... but do not consider themselves Republicans.
The law of marketing dictates that there can only be two dominate Brands in any market segment. In political marketing, Democrat is one dominate brand. Over the next 2 to three years either Libertarians, Conservatives or Republicans will rise to be the dominate challenger of the Democrats. As it stands now, it's not going to be the Republicans. Unless,
we CAN return to our core values, define them and effectively communicate that message to the voters. Then, elect some Republicans who can actually make good on the promises.
Let me know what YOU think at hello@GopLogo.com or post a comment right here. All I'll delete are swear words.
Warm Regards,
Michael
Months and months ago I wrote that Republicans basically had failed on the issues of less government, less taxes and a focus on personal responsibility.
How bad are thingsfor Republicans ? It can can be summed up by asking most people on the street one question:
"What do the Republicans stand for"
The blank stare you'll get speaks volumes for the failure of the Republican Party to effectively brand itself, create a cohesive, beneficial message then deliver it to the public.
Brand Republican is in the toilet. So you're darn right, Saul. We need to not only return to our core values, we need to find a way to deliver on those core values and then clearly communicate that to the voters without all the spin doctoring and rose colored glasses B.S. you've been spouting for the last year.
You can start by providing the proper support and education to the local Republican parties so that they can properly recruit and train upcoming candidates in campaign marketing and protocol. We've got way too many candidates running around who don't know the first thing about running a campaign. The local parties are no help because quite frankly, they really don't know what to do. Voter Vaults and all are useless if you don't have qualified candidates who can take a cohesive message to the voter.
The State Party needs to show some leadership and decide that if we are going to win elections, we must first have a marketable difference. Then we must have an effective distribution channel (ie: qualified candidates). Then those candidates must be schooled in how to run an effective campaign.
When the political hacks start to understand that the Republican message and a political candidate are really no different than any other product that is sold to consumers, then they might begin to understand the power of marketing.
But to do that, you first have to have a message. So let's start with the basics. Answer the following question:
"What do the Republicans stand for?"
Define that simply, concisely and clearly and we will have the beginning of something that we can market going forward.
There is a growing group who call themselves Conservatives ... but do not consider themselves Republicans.
The law of marketing dictates that there can only be two dominate Brands in any market segment. In political marketing, Democrat is one dominate brand. Over the next 2 to three years either Libertarians, Conservatives or Republicans will rise to be the dominate challenger of the Democrats. As it stands now, it's not going to be the Republicans. Unless,
we CAN return to our core values, define them and effectively communicate that message to the voters. Then, elect some Republicans who can actually make good on the promises.
Let me know what YOU think at hello@GopLogo.com or post a comment right here. All I'll delete are swear words.
Warm Regards,
Michael
Focus Points For Republicans
With the primaries right around the corner here's a few things Republican campaigns need to get squared away:
1) Photos. Do you have photos of yourself easily accessible? And I mean a digital photo that's a file size of at least 1mb. Tell your designer you need your photo scanned so that it's AT LEAST 300 DPI at 2" x 2". The photo should be scanned to yield 300 DPI at whatever size you're going to print it at. So if it's 300 DPI at 4" x 6" it will work well when printed at anything smaller. An no. Submitting a print of yourself off your inkjet printer is not acceptable. Need help? Let us know.
2) Identification Statement: "Paid for by ..." must be included on most everything you print. Campaign finance law dictates that "paid for by" must be included in addition to the campaign address. Many, many Republicans are in violation of this. It's basic campaign stuff. Need help? Let us know.
3) Message: If you can't tell voters WHY you are a better candidate than the Democrat then it's time to figure it out. Mr. and Mrs. Six Pack are looking in their wallet and not seeing any evidence of less government or less taxes. As Republicans we've screwed the pooch on those two points. So for many, a good social program is starting to look pretty good .. and that's exactly what the Dem's will give them and business owners will pay for it. Focus on SUBSTANCE over Rhetoric.
4) County Parties: Party politics will account for nothing if your local candidates are making frosh mistakes left and right. Local parties cannot be so caught up in politics that effective campaign marketing gets no attention at all. Make sure candidates have a message that is believable and resonates with the electorate. Too many campaigns are floundering around without any direction. There's a pool of people out there with campaign experience .. identify them and tap into their experience. If you have experience and knowledge ... now is the time to stand up and be counted!
If you need help with anything, give us a call. 517-589-0008
Warm Regards,
Michael Crooks
hello@goplogo.com
www.GopLogo.com
1) Photos. Do you have photos of yourself easily accessible? And I mean a digital photo that's a file size of at least 1mb. Tell your designer you need your photo scanned so that it's AT LEAST 300 DPI at 2" x 2". The photo should be scanned to yield 300 DPI at whatever size you're going to print it at. So if it's 300 DPI at 4" x 6" it will work well when printed at anything smaller. An no. Submitting a print of yourself off your inkjet printer is not acceptable. Need help? Let us know.
2) Identification Statement: "Paid for by ..." must be included on most everything you print. Campaign finance law dictates that "paid for by" must be included in addition to the campaign address. Many, many Republicans are in violation of this. It's basic campaign stuff. Need help? Let us know.
3) Message: If you can't tell voters WHY you are a better candidate than the Democrat then it's time to figure it out. Mr. and Mrs. Six Pack are looking in their wallet and not seeing any evidence of less government or less taxes. As Republicans we've screwed the pooch on those two points. So for many, a good social program is starting to look pretty good .. and that's exactly what the Dem's will give them and business owners will pay for it. Focus on SUBSTANCE over Rhetoric.
4) County Parties: Party politics will account for nothing if your local candidates are making frosh mistakes left and right. Local parties cannot be so caught up in politics that effective campaign marketing gets no attention at all. Make sure candidates have a message that is believable and resonates with the electorate. Too many campaigns are floundering around without any direction. There's a pool of people out there with campaign experience .. identify them and tap into their experience. If you have experience and knowledge ... now is the time to stand up and be counted!
If you need help with anything, give us a call. 517-589-0008
Warm Regards,
Michael Crooks
hello@goplogo.com
www.GopLogo.com
Lack of Substance Hurts GOP Challengers.
Here's the main message,
If your message is change, don't just tell me we need change. Tell me WHY we need change and how I'm going to benefit from that change. Cause if you don't ... I'm, sticking with what I know, the Status Quo.
With the 4th of July parades over, it's time to review the campaign literature I collected. By and large, there's no substance in most of the lit. Republicans are scared to take a stand. No one has any backbone, yet candidates try to convince voters that they will be , "fearless leaders and fight hard for the issues we care about most."
For example, I have a piece from a guy who is running for Sheriff. He wants to bring change. Says it's time for accountability and time for change. Problem is, in my mind, things are fine at the Sheriff's office.
This piece was paid for by the local county party, but they've done an EXTREMELY POOR job of setting the stage ... of creating a notion in my mind that there's a problem in the Sheriff's office. That's what the local party should do. Create perceptions that the candidate can use as a springboard. Problem is, most political types understand politics, but they don't understand marketing.
And since this new guy offers no specifics and his lit piece doesn't urge me to his website to find out the "Real Truth" about why we need change so bad ... I'm gonna probably vote for the current Sheriff.
Effective Republican campaign marketing is no different than regular marketing. It's most effective when you are able to convey a BENEFIT to the consumer ... in this case voter. But make no mistake. Voters and consumers are the same thing.
So I will repeat:
If your message is change, don't just tell me we need change. Tell me WHY we need change and how I'm going to benefit from that change. Cause if you don't ... I'm, sticking with what I know ... the Status Quo.
Visit GopLogo.com for Republican campaign marketing articles and tips that will help you.
Warm Regards,
Michael Hello@goplogo.com
www.goplogo.com
If your message is change, don't just tell me we need change. Tell me WHY we need change and how I'm going to benefit from that change. Cause if you don't ... I'm, sticking with what I know, the Status Quo.
With the 4th of July parades over, it's time to review the campaign literature I collected. By and large, there's no substance in most of the lit. Republicans are scared to take a stand. No one has any backbone, yet candidates try to convince voters that they will be , "fearless leaders and fight hard for the issues we care about most."
For example, I have a piece from a guy who is running for Sheriff. He wants to bring change. Says it's time for accountability and time for change. Problem is, in my mind, things are fine at the Sheriff's office.
This piece was paid for by the local county party, but they've done an EXTREMELY POOR job of setting the stage ... of creating a notion in my mind that there's a problem in the Sheriff's office. That's what the local party should do. Create perceptions that the candidate can use as a springboard. Problem is, most political types understand politics, but they don't understand marketing.
And since this new guy offers no specifics and his lit piece doesn't urge me to his website to find out the "Real Truth" about why we need change so bad ... I'm gonna probably vote for the current Sheriff.
Effective Republican campaign marketing is no different than regular marketing. It's most effective when you are able to convey a BENEFIT to the consumer ... in this case voter. But make no mistake. Voters and consumers are the same thing.
So I will repeat:
If your message is change, don't just tell me we need change. Tell me WHY we need change and how I'm going to benefit from that change. Cause if you don't ... I'm, sticking with what I know ... the Status Quo.
Visit GopLogo.com for Republican campaign marketing articles and tips that will help you.
Warm Regards,
Michael Hello@goplogo.com
www.goplogo.com
Why Identification Statements In GOP Campaigns Are Important
In the race for campaign superiority Republicans must ensure that they are not in violation of campaign finance law. This means ensuring that your identification statement, "Paid for by" and any required disclaimers (authorized by, not authorized by ... etc.) are on every item that requires one.
Being able to report an opponent for campaign finance violations makes the opponent utilize resources (time, personnel, money) to deal with the report. But too often, a Republican campaign cannot bring up campaign finance violations to knock a Dem campaign off focus, because the Republican is also in violation.
It's sort of hard to sell yourself as a lawmaker if you're a law breaker! It's also hard to rat-out your opponent when you're doing the same thing!
This also points out why Republican campaigns should turn to vendors that have Republican campaign experience, like we do at GopLogo. Let the Dems utilize the uninformed vendors who don't have a clue. GopLogo, the Republican Campaign Support Services arm of Crooks Advertising Alliance, has 18 years experience in Republican Campaign marketing. 18 years experience to bring to bear on your behalf and help keep you out of trouble.
Following is a list of exempted items, items that do not require an identification statement. This list is specific to Michigan. If an item is not on this list you either must get written exemption from the Bureau of Elections/Secretary of State office or you put the identification statement on it. Period!
Aerial banners Ashtrays Badges & badge holders
Balloons Bingo Chips Bumper Stickers (4" x 15" or smaller)
Brushes Candy wrappers (1 ½" x 2 ½" or smaller) Buttons
Cigarette lighters Campaign stickers (3" x 1 ½" or smaller) Clothing
Clothes Pins Coasters Cloth pot holders
Cups Combs Earrings
Drinking glasses Envelopes Emery Boards
Erasers Fortune Cookie Message (1.2" x 2" or less) Frisbees®
Glasses Golf balls Golf tees
Hats Horns Ice scrapers
Jar lid openers (5" or smaller) Key rings Knives
Labels Lapel pins/stickers Magnifying glasses
Matchbooks Nail clipper Nail files
Noisemakers Paper and plastic cups Paper and plastic plates
Paper weights Pencils Pennants
Pendants Pens Pinwheels
Plastic tableware Pocket protectors Pot holders
Refrigerator magnets Ribbons Shoe horns
Staple removers Sun glasses Sun visors
Sweatshirts Swizzle sticks Whistles
t-shirts Wooden rulers (12" or smaller Wooden nickels (size of 5¢ coin)
Need to discuss this issue? Call us at 517-589-0008.
Warm Regards,
Michael Crooks
Being able to report an opponent for campaign finance violations makes the opponent utilize resources (time, personnel, money) to deal with the report. But too often, a Republican campaign cannot bring up campaign finance violations to knock a Dem campaign off focus, because the Republican is also in violation.
It's sort of hard to sell yourself as a lawmaker if you're a law breaker! It's also hard to rat-out your opponent when you're doing the same thing!
This also points out why Republican campaigns should turn to vendors that have Republican campaign experience, like we do at GopLogo. Let the Dems utilize the uninformed vendors who don't have a clue. GopLogo, the Republican Campaign Support Services arm of Crooks Advertising Alliance, has 18 years experience in Republican Campaign marketing. 18 years experience to bring to bear on your behalf and help keep you out of trouble.
Following is a list of exempted items, items that do not require an identification statement. This list is specific to Michigan. If an item is not on this list you either must get written exemption from the Bureau of Elections/Secretary of State office or you put the identification statement on it. Period!
Aerial banners Ashtrays Badges & badge holders
Balloons Bingo Chips Bumper Stickers (4" x 15" or smaller)
Brushes Candy wrappers (1 ½" x 2 ½" or smaller) Buttons
Cigarette lighters Campaign stickers (3" x 1 ½" or smaller) Clothing
Clothes Pins Coasters Cloth pot holders
Cups Combs Earrings
Drinking glasses Envelopes Emery Boards
Erasers Fortune Cookie Message (1.2" x 2" or less) Frisbees®
Glasses Golf balls Golf tees
Hats Horns Ice scrapers
Jar lid openers (5" or smaller) Key rings Knives
Labels Lapel pins/stickers Magnifying glasses
Matchbooks Nail clipper Nail files
Noisemakers Paper and plastic cups Paper and plastic plates
Paper weights Pencils Pennants
Pendants Pens Pinwheels
Plastic tableware Pocket protectors Pot holders
Refrigerator magnets Ribbons Shoe horns
Staple removers Sun glasses Sun visors
Sweatshirts Swizzle sticks Whistles
t-shirts Wooden rulers (12" or smaller Wooden nickels (size of 5¢ coin)
Need to discuss this issue? Call us at 517-589-0008.
Warm Regards,
Michael Crooks
Poor Planning will Put My Children Through College
Poor planning will ultimately put my children through college. Not MY
poor planning, mind you. Rather, the poor planning of my Republican
political clients.
It happens every campaign cycle. A candidate will come to me at the last minute ... in dire need of something. They know they want a banner, but they're not quite sure what it should say. Or, they want stickers, but they're not sure what size or how many colors. Or they want a post card, no wait ... a flyer ... but they're not sure how many. Heck, they're not even sure what they want it to say — but they need it Friday and today is Tuesday. Oh yeah, how much?
First of all, if your world is going to end if you don't have... whatever it is ... does it REALLY matter how much it costs? All I know, is that it will cost more than it should.
It's just not a cheap trick to rip a hole in the time/space continuum, slip though and produce your stuff last week.
The best way to save money in a Republican political campaign is to get with me EARLY. Let's plan something out so you order 40,000 lapel stickers or Republican Logo Waterless Tattoos all at once and save money ... instead of ordering 5000 at a time, eight different times and always at the last minute.
Time will allow us to engineer your banners correctly - so they they will function as properly in a parade as they will hanging on the wall. Your name will be spelled correctly and the identification statement will be legal.
Time will ensure that you have "sign off "of every photo used in the brochure. Time will ensure that you spend your time effectively campaigning instead of putting out fires.
Rest assured, if your bacon needs saving at the last minute, my team and I can do it. We did it for Bush/Cheney .. we can do it for you. Sure, it will cost you. But look on the bright side.
When my kids go off to the college of their choice, you'll know you did your part to help educate a new generation of bright, educated Republicans.
For more Republican campaign marketing articles, tips and unique Gop Logo'd items visit www.GopLogo.com
Warm Regards,
Michael Crooks
hello@goplogo.com
517-589-0008
It happens every campaign cycle. A candidate will come to me at the last minute ... in dire need of something. They know they want a banner, but they're not quite sure what it should say. Or, they want stickers, but they're not sure what size or how many colors. Or they want a post card, no wait ... a flyer ... but they're not sure how many. Heck, they're not even sure what they want it to say — but they need it Friday and today is Tuesday. Oh yeah, how much?
First of all, if your world is going to end if you don't have... whatever it is ... does it REALLY matter how much it costs? All I know, is that it will cost more than it should.
It's just not a cheap trick to rip a hole in the time/space continuum, slip though and produce your stuff last week.
The best way to save money in a Republican political campaign is to get with me EARLY. Let's plan something out so you order 40,000 lapel stickers or Republican Logo Waterless Tattoos all at once and save money ... instead of ordering 5000 at a time, eight different times and always at the last minute.
Time will allow us to engineer your banners correctly - so they they will function as properly in a parade as they will hanging on the wall. Your name will be spelled correctly and the identification statement will be legal.
Time will ensure that you have "sign off "of every photo used in the brochure. Time will ensure that you spend your time effectively campaigning instead of putting out fires.
Rest assured, if your bacon needs saving at the last minute, my team and I can do it. We did it for Bush/Cheney .. we can do it for you. Sure, it will cost you. But look on the bright side.
When my kids go off to the college of their choice, you'll know you did your part to help educate a new generation of bright, educated Republicans.
For more Republican campaign marketing articles, tips and unique Gop Logo'd items visit www.GopLogo.com
Warm Regards,
Michael Crooks
hello@goplogo.com
517-589-0008
Limited Edition: Republican GOP logo Patriot Polo
Only 100 available worldwide. Scroll down for the BIG picture!
Stand out respectfully at the Republican National Convention in September!
This exclusive GopLogo.com Gop Logo design is unavailable ANYWHERE else in the world. We snapped up the last the wholesaler had and customized 50 large and 50 extra large with an exciting design on the left chest.
1) This Antigua Stars and Stripes shirt is no longer available from the wholesaler — they don't make it anymore.
2) The embroidered GOP Logo with circular stars is of our own design.
This is thee shirt to wear at the Republican Convention. Only 100 exist. We snapped up the last of the stock and had them embroidered with our custom design.
Check out GopLogo.com This limited edition shirt is on sale for $50 each.
Visa and MasterCard accepted. Contact us at 517-589-0008.
Sizes available:
Large = Neck: 16-16 1/2, Chest: 42-44
Extra Large = Neck: 17-17 1/2, Chest: 46-48
This is the shirt only 100 of the best dressed Republicans in the country will be wearing. Will you be one of the few?
Act now, just 100 exist worldwide. Supply your own gun.
Stand out respectfully at the Republican National Convention in September!
This exclusive GopLogo.com Gop Logo design is unavailable ANYWHERE else in the world. We snapped up the last the wholesaler had and customized 50 large and 50 extra large with an exciting design on the left chest.
1) This Antigua Stars and Stripes shirt is no longer available from the wholesaler — they don't make it anymore.
2) The embroidered GOP Logo with circular stars is of our own design.
This is thee shirt to wear at the Republican Convention. Only 100 exist. We snapped up the last of the stock and had them embroidered with our custom design.
Check out GopLogo.com This limited edition shirt is on sale for $50 each.
Visa and MasterCard accepted. Contact us at 517-589-0008.
Sizes available:
Large = Neck: 16-16 1/2, Chest: 42-44
Extra Large = Neck: 17-17 1/2, Chest: 46-48
This is the shirt only 100 of the best dressed Republicans in the country will be wearing. Will you be one of the few?
Act now, just 100 exist worldwide. Supply your own gun.
GOP Campaigns: What Works For Pizza Will Work For You
What can we learn from pizza delivery dudes?
That a lit sign on top of your vehicle at night is "Brilliant" advertising.
Republican campaigns from sea to shinning sea should be utilizing customized, lit "pizza signs" to advertise and promote their campaign at night. This can be VERY effective if your vehicle (s) are strategically placed when any night event lets out be it the movies, sporting event, bowling alley you name it.
These signs aren't cheap. However, the benefits far outweigh the cost.
If you'd like more information on how to put lit vehicle top signs to work for your Republican campaign, just give me a call at 517-589-0008 or e-mail me at hello@goplogo.com.
Warm Regards,
Michael Crooks
Visit www.goplogo.com and sign up for my free GopLogo Campaign Marketing Newsletter.
That a lit sign on top of your vehicle at night is "Brilliant" advertising.
Republican campaigns from sea to shinning sea should be utilizing customized, lit "pizza signs" to advertise and promote their campaign at night. This can be VERY effective if your vehicle (s) are strategically placed when any night event lets out be it the movies, sporting event, bowling alley you name it.
These signs aren't cheap. However, the benefits far outweigh the cost.
If you'd like more information on how to put lit vehicle top signs to work for your Republican campaign, just give me a call at 517-589-0008 or e-mail me at hello@goplogo.com.
Warm Regards,
Michael Crooks
Visit www.goplogo.com and sign up for my free GopLogo Campaign Marketing Newsletter.
Republican Pride: Why Aren't WE Dieing To Show OUR Colors?
I recently attended a District Republican meeting. I was wearing one of my Republican logo'd shirts. And there I was, in a room FULL of Republicans .... and I was the only one who seemed proud enough to be a Republican to show it. Save for the GOP Flag, there was not one other Republican Logo in the room. Well, except for a Republican logo on a guy's binder — that was facing left. (Logo faces right, friends.)
New Slogan: The Republican Party: The Invisible Party. Oh yeah. Go to the convention and wear your Elephants. Sing to the choir. That'll get the message out there. "Oh, but that's where the TV cameras are. The whole country will see that we have Republican spirit and we are alive and well!" If that's what you think, let me tell you a story.
I have a stockbroker. I never, EVER hear from the guy. But once a year I get a Birthday card from him. And you know what that card does? It only serves to emphasize the fact that I NEVER HEAR FROM HIM! (I'm gonna fire him, directly.)
Same goes for the state and national conventions. Suddenly, people will see Republican elephants on their TV screens. And it will draw attention to the fact that they never see it the rest of the time. "OK, everyone. Conventions over. Back in the closet."
What We Can Learn From Gang-Bangers.
Inner-city gangs know pride and they know branding. If you're a Blood, you wear Blood colors. If you're a Crypt you wear Crypt colors. Gangs have pride ... and they show it. They display their brand on jackets, overpasses, the sides of buildings and buses. All across this country, kids are literally dieing to show their colors. While Republicans are scared to put a pin on their lapel. Do inner-city gang-bangers really have more pride than do we?
Who wants to be a member of a party where the members don't have enough pride or commitment to wear the brand?
Sure, some Republican business owners may have to "keep a low profile" for business reasons. But what about the retirees? And the millions of others who aren't going to loose their job or an account because they dared wear a pin or button or put a bumper sticker on their vehicle?
I'm sure everyone has their reason excuse. But excuses don't build brand identity ... and they sure don't win elections.
Wear/display the Gop Logo Proudly. Together, We Can Beat Dem!
Warm Regards,
Michael Crooks
hello@goplogo.com
By the way, , if you'd like a 100% silk GopLogo-designed tie or scarf, visit www.GopLogo.com. While you're there, be sure and sign up for The GopLogo Campaign Marketing Newsletter.
New Slogan: The Republican Party: The Invisible Party. Oh yeah. Go to the convention and wear your Elephants. Sing to the choir. That'll get the message out there. "Oh, but that's where the TV cameras are. The whole country will see that we have Republican spirit and we are alive and well!" If that's what you think, let me tell you a story.
I have a stockbroker. I never, EVER hear from the guy. But once a year I get a Birthday card from him. And you know what that card does? It only serves to emphasize the fact that I NEVER HEAR FROM HIM! (I'm gonna fire him, directly.)
Same goes for the state and national conventions. Suddenly, people will see Republican elephants on their TV screens. And it will draw attention to the fact that they never see it the rest of the time. "OK, everyone. Conventions over. Back in the closet."
What We Can Learn From Gang-Bangers.
Inner-city gangs know pride and they know branding. If you're a Blood, you wear Blood colors. If you're a Crypt you wear Crypt colors. Gangs have pride ... and they show it. They display their brand on jackets, overpasses, the sides of buildings and buses. All across this country, kids are literally dieing to show their colors. While Republicans are scared to put a pin on their lapel. Do inner-city gang-bangers really have more pride than do we?
Who wants to be a member of a party where the members don't have enough pride or commitment to wear the brand?
Sure, some Republican business owners may have to "keep a low profile" for business reasons. But what about the retirees? And the millions of others who aren't going to loose their job or an account because they dared wear a pin or button or put a bumper sticker on their vehicle?
I'm sure everyone has their reason excuse. But excuses don't build brand identity ... and they sure don't win elections.
Wear/display the Gop Logo Proudly. Together, We Can Beat Dem!
Warm Regards,
Michael Crooks
hello@goplogo.com
By the way, , if you'd like a 100% silk GopLogo-designed tie or scarf, visit www.GopLogo.com. While you're there, be sure and sign up for The GopLogo Campaign Marketing Newsletter.